Carolina Troya

Sharpshooter
DISC Type : CD

Commercial Attache - Embassy of Ecuador in the UK at PRO ECUADOR

United Kingdom

Overview

Carolina Troya is an experienced Commercial Attaché for the Embassy of Ecuador in the UK, working with PRO ECUADOR. An economist by education, she has over 15 years of experience in international trade and investment, specializing in building strategic partnerships and producing trade events to connect Ecuadorian exporters with C-level executives.

Carolina is described by colleagues as an extremely proactive, keen, and positive professional who finds it easy to connect with people and businesses. She is passionate about promoting Ecuadorian products, ranging from premium foods and exotic fruits to artisanal goods, within the UK and European markets.

She has dedicated her entire career to one organization, PRO ECUADOR, progressing through various roles focused on international trade.

Personality Overview

Precise But Practical

Thorough Evaluator

ROI Driven

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

International Trade
Her entire career at PRO ECUADOR is dedicated to fostering trade, connecting Ecuadorian exporters with UK buyers, and managing international promotional events.
Food & Drink Sector
Actively promotes Ecuadorian food and beverage products, including cacao, exotic fruits, and premium snacks, at major European trade fairs like Anuga.
Fintech for Exporters
Organizes webinars with partners like Revolut Business to educate exporters on using modern fintech tools for foreign exchange management and revenue growth.

Media Appearances

Carolina has no verified media appearances

Work History

5-2018
Commercial Attache - Embassy of Ecuador in the UK at PRO ECUADOR
12-2015 - 4-2018
Head of Trade Events and Conferences at PRO ECUADOR
10-2013 - 12-2015
Trade Events and Conferences Specialist. at PRO ECUADOR

Education

Economista from Universidad Tecnica Federico Santa Maria

More Information

Social Presence :

Prographics :

Exp : 12 Location : United Kingdom Job Level : N/A Designation : Commercial Attache - Embassy of Ecuador in the UK at PRO ECUADOR
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Insights For Selling To Carolina

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carolina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Carolina move?

  • If convinced, they can reach decisions quite fast.
  • Can Carolina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Carolina

Personality Compatibility


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