Caroline B.

Sharpshooter
DISC Type : DC

Europe Procurement POSM & Global CoE at Bacardi

Spain

Overview

Caroline is a global finance and procurement leader with over 15 years of experience in the consumer goods and luxury sectors. Known for building and leading cross-cultural teams, she specializes in strategic sourcing, process transformation, and value creation. Colleagues describe her as a passionate, charismatic, and results-driven leader.

Outside of her corporate role, Caroline is a passionate advocate for professional networking and mentorship. She is the driving force behind the international expansion of Women in Procurement®, organizing events to foster meaningful connections. She is multilingual, speaking five languages, and holds an Executive MBA in Luxury Management.

Unique fact: She successfully established procurement as an entirely new function during her time at JTI (Japan Tobacco International).

Personality Overview

Precise But Practical

ROI Driven

Fast But Analytical

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Women in Procurement
Actively co-founded and launched the first international chapter of Women in Procurement®, organizing events to build a strong professional network and foster meaningful conversations among peers.
Luxury Brand Strategy
Holds an Executive MBA in Luxury Management from SDA Bocconi and an "Inside LVMH" certificate, demonstrating a strong professional focus on the luxury goods industry.
Strategic Sourcing
Her current role involves leading sourcing strategies for Point of Sale Materials (POSM) across Europe, focusing on supplier partnerships, sustainability, and driving value.

Media Appearances

Caroline has no verified media appearances

Work History

10-2025
Europe Procurement POSM & Global CoE at Bacardi
Global Procurement Excellence at Bacardi
Procurement D. Director & Executive Education cursus at Lecta
Head of Procurement at JTI (Japan Tobacco International)
3-2009 - 1-2011
FP&A Manager Global Travel retail at JTI (Japan Tobacco International)

Education

11-2021 - 11-2022
Executive MBA from SDA Bocconi
Bachelor’s Degree from Universidad Pablo de Olavide

More Information

Social Presence :

Prographics :

Exp : 3 Location : Spain Job Level : Senior Designation : Europe Procurement POSM & Global CoE at Bacardi
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being too verbose
  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caroline

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They can take decisions very fast if you manage to convince them.
  • Can Caroline take some risk or not?

  • The risks don’t matter much to them.

You And Caroline

Personality Compatibility


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