Caroline Dix MBE

Observer
DISC Type : ci

Senior Leadership Group at Defence Equipment & Support (DE&S)

Greater Bristol Area, United Kingdom

Overview

Caroline Dix is a leader in the UKs defence sector with nearly two decades of experience as a Royal Navy Air Engineer Officer. Educated at the University of Bristol with a degree in Aeronautical Engineering, her career highlights include introducing the Wildcat helicopter into service and serving as Chief Engineer at RNAS Yeovilton.

She is a passionate advocate for women in engineering, stemming from a family where both parents and grandfathers were engineers. Caroline volunteers as a board member for the Britannia Association, an alumni network that supports the Britannia Royal Naval College and its members.

She was awarded an MBE (Member of the Order of the British Empire) for her dedicated service in the Royal Navy.

Personality Overview

Example Seeker

Assertive

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are likely to ask many questions and look heavily for supporting information. They are generally good communicators and can be hard to convince.

Topics They Care About

Women in STEM
Writes and speaks about the challenges and importance of retaining women in engineering, advocating for a more inclusive and supportive workplace culture.
Naval Aviation
A career Air Engineer Officer, she has extensive experience with naval aircraft, including leading the introduction of the Wildcat helicopter to the front line.
Defence Equipment
Her current role at Defence Equipment & Support (DE&S) and past military experience is focused on procuring and supporting equipment for the UK Armed Forces.

Media Appearances

Caroline has no verified media appearances

Work History

7-2025
Senior Leadership Group at Defence Equipment & Support (DE&S)
4-2023 - 7-2025
Military Advisor to HM Treasury at HM Treasury
4-2023 - 7-2025
Member of the Board of Trustees at Armed Forces Covenant Fund Trust
10-2022 - 4-2023
FMC Navy Capability Plans at UK Ministry of Defence
10-2020 - 9-2022
Cdr AE, Mil CAM and Chief Air Engineer RNAS Yeovilton at Royal Navy

Education

2018 - 2019
MA in Defence Studies from King's College London
2000 - 2004
MEng (Hons) Aeronautical Engineering from University of Bristol

More Information

Social Presence :

Prographics :

Exp : 21 Location : Greater Bristol Area, United Kingdom Job Level : Mid-senior Designation : Senior Leadership Group at Defence Equipment & Support (DE&S)
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Persuade objectively how your product will help them achieve their goals
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Caroline

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Caroline take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Caroline

Personality Compatibility


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