Caroline Leader

Initiator
DISC Type : Di

Senior Marketing Manager at Astonish Cleaning Products

Leeds, England, United Kingdom

Overview

Caroline has no verified overview

Personality Overview

Risk-Accepting

Conviction Driven

Impact-Oriented

They usually prefer to drive the conversation.  They don’t mind taking a stand if they believe in something. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Caroline has no verified topics they care about

Media Appearances

Caroline has no verified media appearances

Work History

12-2025
Senior Marketing Manager at Astonish Cleaning Products
2-2024 - 10-2025
Senior Project Manager at Push Gaming
4-2023 - 9-2023
Project Manager at Entain
2-2016 - 9-2022
Digital Delivery Manager (Head of Team) at The Stars Group
7-2022 - 8-2022
Account Director at the cafe agency

Education

Bachelor of Science - BS from Newcastle University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Leeds, England, United Kingdom Job Level : Middle Designation : Senior Marketing Manager at Astonish Cleaning Products
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Look like someone who is on top of their game

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Caroline

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Caroline take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Caroline

Personality Compatibility


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