Caroline S.

Galvanizer
DISC Type : Id

VP of Marketing at Tibber

Berlin Metropolitan Area, Germany

Overview

Caroline is a brand marketing leader specializing in high-growth tech companies, currently serving as VP of Marketing at Tibber. With a background in Medieval & Modern History from the University of Birmingham, she has driven brand strategy for major online brands like GoStudent and Delivery Hero. Colleagues describe her as empathetic, kind, supportive, and inspiring.

Caroline has a keen interest in both the written word and beautiful graphic design. She follows the work of creative and brand strategy firms like Mother and FutureBrand, indicating a passion for innovative and impactful branding outside of her direct professional roles.

She was a finalist for the European Young Communicator of the Year award.

Personality Overview

Persuader

Socially Adept

Trusting

They do not mind taking risks and can make hard decisions, if necessary.  They are charming and have the ability to align others behind their decisions. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Brand Strategy
Her entire career focuses on leading brand strategy, positioning, and campaigns for major tech companies like GoStudent, Proton, and Delivery Hero.
High-Growth Tech
She has consistently held leadership roles at high-growth European tech companies, including her current role at energy-tech firm Tibber and past role at EdTech company GoStudent.
Energy Technology
As VP of Marketing at Tibber, she is focused on launching smart technology and hardware designed to significantly lower consumer energy bills.

Media Appearances

Caroline has no verified media appearances

Work History

4-2025
VP of Marketing at Tibber
8-2022 - 4-2025
Brand Strategy Director at GoStudent
9-2021 - 6-2022
Head Of Brand at Proton
9-2017 - 9-2021
Brand Strategy Director at Delivery Hero
1-2017 - 9-2017
Country Marketing Manager UK at Bruno Interior GmbH

Education

2005 - 2008
Medieval & Modern History from University of Birmingham
2020 - 2020
Brand Management - Mini MBA from MiniMBA

More Information

Social Presence :

Prographics :

Exp : 14 Location : Berlin Metropolitan Area, Germany Job Level : Senior Designation : VP of Marketing at Tibber
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • You might need to keep the conversation on track, they tend to slide off-topic
  • Take a friendly, informal yet confident approach while pitching
  • Appeal to their sense of self-worth and how they will impact their organization

DONT's

  • Don’t be excessively objective, focus on building a story first
  • Do not come across as negative or non-supportive, work with them as a partner
  • Don’t hesitate from asking questions, but take a friendly and warm approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Caroline

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Caroline take some risk or not?

  • They can take risks if necessary.

You And Caroline

Personality Compatibility


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