Caroline Sims

Examiner
DISC Type : sc

Consultant at TrueAim Consulting

Edmonton, Alberta, Canada

Overview

Caroline Sims is the founder and Principal Consultant of TrueAim Consulting, dedicated to empowering busy professionals by managing administrative tasks to allow them to focus on strategic growth. She holds a Bachelor of Business Administration from Brandon University and has a background in project coordination and executive administration.

Outside of consulting, Caroline is a Learning Facilitator with the Coaching Association of Canada, specializing in pistol target shooting. Her online presence shows she is a passionate supporter of local small businesses and recognizes National Indigenous Peoples Day. She was also a university athlete.

She is a certified coach and Learning Facilitator for competitive pistol target shooting.

Personality Overview

Late Adopter

Status Quo Seeker

Overcautious

They do not like taking risks at all and go for proven options in the end.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Business Support
Founded TrueAim Consulting with a mission to empower professionals by handling administrative tasks, allowing them to focus on their core business goals.
Target Shooting
Acts as a Learning Facilitator for pistol target shooting with the Coaching Association of Canada, demonstrating expertise and a passion for coaching the sport.
Small Business Support
Uses her social media to actively promote and support local small businesses, highlighting a commitment to her community.

Media Appearances

Caroline has no verified media appearances

Work History

11-2025
Consultant at TrueAim Consulting
2-2017
Learning Facilitator at Coaching Association of Canada
8-2022 - 11-2025
Project Coordinator at GCL Environmental Ltd.
8-2021 - 8-2022
Administrative Assistant at Parks Canada
1-2020 - 8-2021
Executive Administrative Assistant at Government of Manitoba

Education

2012 - 2017
Bachelor of Business Administration - BBA from Brandon University
2011 - 2012
Undergrad 1st YR from University of Manitoba

More Information

Social Presence :

Prographics :

Exp : 8 Location : Edmonton, Alberta, Canada Job Level : Middle Designation : Consultant at TrueAim Consulting
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Caroline

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Caroline take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Caroline

Personality Compatibility


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