Katja Van Geffen

Energizer
DISC Type : I

Manager Geneesmiddel Informatie Centrum (KNMP) at KNMP

The Randstad, Netherlands

Overview

Katja van Geffen is the Manager of the Drug Information Center at KNMP, the Royal Dutch Pharmacists Association. With a PharmD from Utrecht University, her career spans from academic pharmacy research to leading care and innovation programs at the Dutch Kidney Foundation, consistently focusing on improving patient outcomes and medication safety.

She is actively involved in simplifying medical communication for patients. Katja recently led the initiative to develop a national, uniform set of pictograms for medication labels to reduce confusion and enhance patient understanding.

Personality Overview

Relationship Oriented

Big Picture Person

Full Of Energy

They are naturally enthusiastic, so take their promise with a pinch of salt.  They are people oriented, friendly and like creating new connections. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

Patient Communication
Leads a KNMP initiative to create uniform pictograms for medicines, aiming to improve clarity and safety for all patients, especially those with low health literacy.
Pharmaceutical Information
As the head of the Dutch Drug Information Center (GIC), she is responsible for providing accurate and accessible information about medicines to pharmacists and the public.
Healthcare Innovation
Her previous role as Manager of Care & Innovation at the Dutch Kidney Foundation focused on implementing new programs and research to improve patient quality of life.

Media Appearances

Katja has no verified media appearances

Work History

6-2022
Manager Geneesmiddel Informatie Centrum (KNMP) at KNMP
6-2016 - 6-2022
Manager Zorg & Innovatie at Nierstichting
12-2011 - 5-2016
Programma Manager at Nierstichting
1-2009 - 12-2011
Manager Pharmacy Practice Research (UPPER) at Universiteit Utrecht
Hoofd Wetenschapswinkel Geneesmiddelen at Universiteit Utrecht

Education

1980 - 1989
PharmD from Utrecht University
1999 - 2000
Education details unavailable from Communicatieadviseur-B (SRM)

More Information

Social Presence :

Prographics :

Exp : 16 Location : The Randstad, Netherlands Job Level : Middle Designation : Manager Geneesmiddel Informatie Centrum (KNMP) at KNMP
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Insights For Selling To Katja

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid overloading them with too much detail
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katja is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katja

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katja move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katja take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Katja

Personality Compatibility


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