Caroline Suard

Enigma
DISC Type : DIC

Director Global Marketing Communications at Cold Chain Technologies

Woking, England, United Kingdom

Overview

Caroline has no verified overview

Personality Overview

Persuasive & Assertive

Fast Follower

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Caroline has no verified topics they care about

Media Appearances

Caroline has no verified media appearances

Work History

5-2025
Director Global Marketing Communications at Cold Chain Technologies
2-2022 - 5-2025
Global Marketing Manager at Tower Cold Chain (a Cold Chain Technologies Company)
9-2019 - 2-2022
UK Marketing Manager at Kuehne + Nagel
2-2019 - 9-2019
Marketing and Admissions Manager at Staines Preparatory School Trust
8-2016 - 1-2019
Marketing Consultant at Self employed

Education

2005 - 2007
Master of Science - MS from ESSCA
2011 - 2011
Training from STI

More Information

Social Presence :

Prographics :

Exp : 9 Location : Woking, England, United Kingdom Job Level : Mid-senior Designation : Director Global Marketing Communications at Cold Chain Technologies
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Caroline

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Caroline take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Caroline

Personality Compatibility


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