Caroline Visentini

Evaluator
DISC Type : csd

Country Counsel Brazil & Latam Customer Services Counsel at HP

São Paulo, São Paulo, Brazil

Overview

Caroline Visentini is the Country Counsel for Brazil at HP, bringing 14 years of experience in consumer, digital, and technology law. She holds a Master of Laws from Columbia University and is recognized for her expertise in strategic litigation and regulatory issues. Caroline actively contributes to the legal community through leadership roles at Brasilcon and IBRAC.

Passionate about mentorship and female leadership, Caroline actively engages in discussions on diversity and corporate inclusion. She is dedicated to fostering meaningful professional partnerships and supports initiatives that put people at the center of technological transformation. Her role as a Director for the Columbia Alumni Association of Brazil highlights her commitment to community building.

She has co-authored multiple publications on topics ranging from data protection to best practices for e-commerce.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

Consumer & Digital Law
Her entire career, current role at HP, and leadership positions at Brasilcon and IBRAC are focused on consumer and digital legal frameworks.
Female Leadership
She actively posts about empowering women in the workplace, mentorship, and the importance of meaningful professional partnerships for female development.
Corporate Inclusion
Expresses strong support for diversity and inclusion initiatives, such as conversations with HP's Chief Inclusion Officer, emphasizing the company's values.

Media Appearances

Caroline has no verified media appearances

Work History

1-2023
Country Counsel Brazil & Latam Customer Services Counsel at HP
1-2021
Diretora Comissão Permanente de Controle do Marketing do Brasilcon at Brasilcon - Instituto Brasileiro de Política e Direito do Consumidor
10-2022 - 10-2025
Director at Columbia Alumni Association of Brazil
7-2015 - 12-2023
Coordenadora | Comitê de Relações de Consumo at IBRAC - Instituto Brasileiro de Estudos de Concorrência, Consumo e Comércio Internacional
10-2022 - 12-2022
Head of Legal at Nextron Energia

Education

2014 - 2015
Masters of Laws (LL.M.) from Columbia University
4-2023 - 5-2023
Curso de Educação Continuada from FGV Direito Rio

More Information

Social Presence :

Prographics :

Exp : 10 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Country Counsel Brazil & Latam Customer Services Counsel at HP
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Keep a professional, business-like approach; especially if you tend to get informal quickly

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t focus on relationship, focus purely on the merit of your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Caroline

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Caroline take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Caroline

Personality Compatibility


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