Caroline is a Senior Marketing Manager at RAC, specializing in brand management and customer acquisition. Her career spans retail, tech, and financial services, where she has focused on delivering customer-centric campaigns. She holds a Professional Post Graduate Diploma in Marketing and recently completed a Mini MBA in Brand Management.
Colleagues describe Caroline as a supportive and knowledgeable manager who is approachable, diplomatic, and a strong team player. She is passionate about the creative side of marketing and using a combination of data and insight to drive business growth. She is also a committee member and awards judge for the DMA.
Interesting fact: Caroline has served as a judge for the prestigious Data & Marketing Association (DMA) UK Awards, evaluating the nations best creative and results-driven campaigns.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact. They respond well to confident salespeople.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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