Caroline Walton in

Caroline Walton

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Senior Marketing Manager - Brand & Acquisition at RAC
📍 Bristol, England, United Kingdom

Caroline is a Senior Marketing Manager at RAC, specializing in brand management and customer acquisition. Her career spans retail, tech, and financial services, where she has focused on delivering customer-centric campaigns. She holds a Professional Post Graduate Diploma in Marketing and recently completed a Mini MBA in Brand Management.

Colleagues describe Caroline as a supportive and knowledgeable manager who is approachable, diplomatic, and a strong team player. She is passionate about the creative side of marketing and using a combination of data and insight to drive business growth. She is also a committee member and awards judge for the DMA.

Interesting fact: Caroline has served as a judge for the prestigious Data & Marketing Association (DMA) UK Awards, evaluating the nations best creative and results-driven campaigns.

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Experience
17 Years
Current Role
Senior Marketing Manager - Brand & Acquisition
Job Level
Middle
Location
Bristol, England, United Kingdom
Personality Overview

How Caroline shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Caroline cares about

Marketing Career Progression
She enjoys mentoring and has shared her thoughts publicly on how marketers can grow their careers by being customer-obsessed and great storytellers.
Brand Management
A core part of her current role at RAC, she also recently completed the Marketing Week Mini MBA in Brand Management to sharpen her skills.
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Career

Work history

9-2018
Senior Marketing Manager - Brand & Acquisition
RAC
5-2015 - 9-2018
Cross sell & upsell Communications Manager
RAC
1-2012 - 5-2015
Partner Marketing Manager - B2C
RAC
4-2011 - 1-2012
Campaign Manager
Lloyds Bank
2-2009 - 8-2010
Marketing Capability Manager
Aviva
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
4-2024 - 7-2024
Mini MBA
MiniMBA
2003 - 2005
Professional Post Graduate Diploma in Marketing
Chartered Institute in Marketing
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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