Caroline Williams

Sharpshooter
DISC Type : DC

Founder at To Do Good Only

Rotterdam, South Holland, Netherlands

Overview

Caroline Williams is the founder of To Do Good Only and WE Make Trouble, focusing on digital inclusion, ethical technology, and data equity. A University of Washington graduate and Certified Ethical Emerging Technologist, she is described by colleagues as creative, inspiring, and charismatic. She builds ecosystems to support women-led businesses and social impact ventures.

Her lifes work is centered on digital inclusion and the freedom for individuals to be authentic in all they do. Outside of her main professional ventures, Caroline is a banjo player, pointing to a creative side that complements her technical and business expertise.

She has openly shared her personal story of navigating a 505-day bankruptcy process as an entrepreneur.

Personality Overview

Precise But Practical

ROI Driven

Rigorous & Demanding

They like to be in a position where they can control the conversation and terms.  They respond well to strong and respectful communication. They are very proud of what they do.

Topics They Care About

Digital Inclusion
Her core mission is increasing access to tech, skills, and jobs to create a more inclusive and equitable workforce for all.
Women Entrepreneurship
As the founder of WE Make Trouble, she actively builds an ecosystem to support women-identified founders through hackathons, community, and grants.
Ethical Technology
As a Certified Ethical Emerging Technologist, she advocates for building ethics into technology from its ideation through to its final usage.

Media Appearances

Caroline has no verified media appearances

Work History

7-2024
Founder at To Do Good Only
9-2024
Founder and Troublemaker at WE Make Trouble
2-2019 - 6-2024
Technical and Ethics Trainer, SkillsUP Lab at The Do Good Only Company
7-2018 - 6-2024
Founder, Head Rebel, CEO at The Do Good Only Company
5-2017 - 7-2018
Program Manager - National Empowerment Plan at Microsoft

Education

2007 - 2009
BA from University of Washington
2005 - 2007
AA from North Seattle College

More Information

Social Presence :

Prographics :

Exp : 18 Location : Rotterdam, South Holland, Netherlands Job Level : Leadership Designation : Founder at To Do Good Only
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Insights For Selling To Caroline

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caroline is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Caroline

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Caroline move?

  • They can take decisions very fast if you manage to convince them.
  • Can Caroline take some risk or not?

  • The risks don’t matter much to them.

You And Caroline

Personality Compatibility


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