Carolyn Butler-Madden is a keynote speaker, award-winning author, and purpose consultant who pivoted from a 30-year marketing career. As the Chief Purpose Activist at The Cause Effect Consultancy, she helps organizations embed purpose to drive profit and social impact. People frequently describe her as engaging, inspirational, and passionate.
Her personal passions are deeply integrated with her professional mission, focusing on social change and activism. She actively engages in conversations and events centered on gender parity, womens empowerment, and advancing health equity for First Nations communities, reflecting a commitment to building a more just and equitable world.
After a successful 30-year career in marketing, she started over in 2016 to build a new career as a purpose activist.
Read the full overview →If they are convinced, they can become very strong champions for your product They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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