Carolyn Butler-Madden

Pioneer
DISC Type : Dis

Co-Founder at Purpose Ignition

Greater Sydney Area, Australia

Overview

Carolyn Butler-Madden is a keynote speaker, award-winning author, and purpose consultant who pivoted from a 30-year marketing career. As the Chief Purpose Activist at The Cause Effect Consultancy, she helps organizations embed purpose to drive profit and social impact. People frequently describe her as engaging, inspirational, and passionate.

Her personal passions are deeply integrated with her professional mission, focusing on social change and activism. She actively engages in conversations and events centered on gender parity, womens empowerment, and advancing health equity for First Nations communities, reflecting a commitment to building a more just and equitable world.

After a successful 30-year career in marketing, she started over in 2016 to build a new career as a purpose activist.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Profit with Purpose
This is the core philosophy of her consultancy, podcast, and book, focusing on how businesses can drive profit by being a force for good.
Purposeful Leadership
Publishes articles and hosts podcast episodes on the essential traits and communication skills required for leaders to inspire change and build successful purpose-led businesses.
B Corp Movement
Her consultancy is a Certified B Corporation, showing her commitment to businesses meeting high standards of social and environmental performance and accountability.

Media Appearances

Carolyn has no verified media appearances

Work History

7-2024
Co-Founder at Purpose Ignition
2020
KEYNOTE SPEAKER: Inspiring Purposeful Transformation at The Cause Effect Consultancy
2-2019
Chief Purpose Activist: PURPOSE CONSULTING FOR CORPORATES & SMEs at The Cause Effect Consultancy
7-2021
Podcast Host: FOR LOVE & MONEY at The Cause Effect Consultancy
10-2021
Award-Winning Author "FOR LOVE & MONEY" at The Cause Effect Consultancy

Education

11-2016 - 8-2017
Key Person of Influence Program from DENT GLOBAL
1979 - 1982
Education details unavailable from Bath High School

More Information

Social Presence :

Prographics :

Exp : 41 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : Co-Founder at Purpose Ignition
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Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Carolyn

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • They are generally fast movers and can take quick decisions
  • Can Carolyn take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Carolyn

Personality Compatibility


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