Carolyn Clendenin

Enthusiast
DISC Type : i

Founder & CEO at CMC Creative

Washington, District of Columbia, United States

Overview

Carolyn Clendenin is the Founder and CEO of CMC Creative, a communications consultancy focused on mission-driven storytelling. With a decade of experience, she helps non-profits, corporations, and elected leaders craft compelling narratives to drive impact. She is a graduate of Georgetown University.

Outside of work, Carolyn is passionate about political advocacy and creative expression. Before launching her firm, she took time off to travel. She is also an active member of Washington D. C. s improv comedy and ultimate frisbee communities, performing and competing regularly.

Unique fact: She authored an op-ed in The Washington Post arguing for D. C. statehood, demonstrating her willingness to publicly champion causes she believes in.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Mission-Driven Communications
Her entire career and current consultancy are built around using storytelling to help organizations focused on positive social change achieve their goals.
Political Advocacy
Passionate about political causes, demonstrated by her published op-ed in The Washington Post advocating for D. C. statehood.
Creative Storytelling
Believes every piece of communication tells a story and that this approach is key to creating engaging and thought-provoking content.

Media Appearances

Carolyn has no verified media appearances

Work History

12-2022
Founder & CEO at CMC Creative
3-2021 - 10-2022
Director at The Raben Group
1-2020 - 3-2021
Senior Associate at The Raben Group
7-2019 - 1-2020
Account Manager at Keybridge Communications
5-2017 - 6-2019
Senior Associate at Keybridge Communications

Education

2011 - 2015
Bachelor of Arts (B.A.) from Georgetown University
2013 - 2013
Political Science and Government from University of Auckland

More Information

Social Presence :

Prographics :

Exp : 10 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : Founder & CEO at CMC Creative
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Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Carolyn

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Carolyn take some risk or not?

  • They can take some low-probability risks if needed.

You And Carolyn

Personality Compatibility


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