Carolyn Rich

Observer
DISC Type : ci

Director of Brand at Allianz UK

Farnham, England, United Kingdom

Overview

Carolyn is the first-ever Director of Brand at Allianz UK, a senior role created in May 2024. Described by her CEO as a "dynamic leader, " she is responsible for the brand strategy across the entire UK portfolio, including LV= and Petplan, leveraging over 25 years of marketing experience.

She demonstrates a strong commitment to community and social responsibility, having previously led initiatives like the Allianz Community Fund and company-wide fundraising challenges for mental health charities. She actively creates programs, such as MoveNow festivals, to encourage youth participation in sports.

Her strategic goal is to transform Allianz from a brand primarily known by brokers into a recognized household name across the UK.

Personality Overview

Value Driven

Assertive

Example Seeker

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Unified Brand Strategy
In her new role, she is tasked with creating a cohesive strategy for Allianz, LV=, and Petplan to elevate the brands' visibility in the UK market.
Sports Sponsorship
Actively leads major partnerships with the Olympic & Paralympic Movements (Paris 2024), England Rugby, and the Women’s Rugby World Cup to increase brand recognition.
Women in Sport
Expressed pride in the new partnership with the Women’s Rugby World Cup, highlighting a focus on supporting the growth of women’s rugby on a global stage.

Media Appearances

Carolyn has no verified media appearances

Work History

4-2024
Director of Brand at Allianz UK
11-2023 - 8-2024
Head of Market Management at Allianz UK
4-2019 - 12-2023
Head of Brand Marketing and Social Responsibility at Allianz UK
9-2008 - 4-2013
Director of Enrich Communications at Carolyn Rich
4-2001 - 4-2008
Digital Marketing Manager at Barnardo's

Education

1993 - 1996
BA Hons from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 20 Location : Farnham, England, United Kingdom Job Level : Mid-senior Designation : Director of Brand at Allianz UK
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Insights For Selling To Carolyn

During A Call Or A Meeting

DO's

  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolyn is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Carolyn

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Carolyn move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Carolyn take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Carolyn

Personality Compatibility


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