Carrie Barlow

Observer
DISC Type : ci

President at Barlow Media Inc

North Vancouver, British Columbia, Canada

Overview

Carrie Barlow is the award-winning President and founder of Barlow Media, a Vancouver-based agency she established over two decades ago. An alumna of the British Columbia Institute of Technology (BCIT), she is a respected media strategist who also gives back to the industry as an instructor in strategic media planning at her alma mater.

Carrie is a strong advocate for work-life integration, having founded her own company in 2000 to create a work environment that was more compatible with raising her son. She started Barlow Media from a home office, driven by a desire to provide local expertise to British Columbia-based clients.

Unique fact: She has served as a marketing committee member for the BC Egg Marketing Board, providing expert perspective on their strategic plans.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Authentic Marketing
In recent interviews, she emphasized that marketing needs to be "real and relatable, " advocating for including consumers' own words and stories authentically in campaigns.
Strategic Media Planning
With over 30 years of experience, this is her core expertise. She has held multiple Media Director roles and now teaches the subject at the BCIT School of Business.
Developing Talent
As a long-time instructor at BCIT, she has mentioned hiring the "cream of the crop" from her classes, showing a clear passion for mentoring the next generation of media professionals.

Media Appearances

Carrie has no verified media appearances

Work History

2001
President at Barlow Media Inc
2001
Instructor at BCIT School of Business / Strategic Media Planning - Full Time Studies
2001
Media Director at The NOW Group (NOW Communications Group Inc.)
9-1995 - 8-2000
Media Director at Shepansky Media Inc.
1991 - 1995
Associate Media Director / Media Manager at Young & Rubicam Group

Education

1983 - 1985
Marketing Management / Advertising from British Columbia Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 34 Location : North Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : President at Barlow Media Inc
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Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Carrie

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Carrie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Carrie

Personality Compatibility


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