Carrie Crespo (She/Her)

Commander
DISC Type : D

PR Communications Media Strategist at Peet's Coffee

Oakland, California, United States

Overview

Carrie has no verified overview

Personality Overview

Candid & Clear

Risk-Taker

Impact-Driven

They respond well to strong and respectful communication.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

Carrie has no verified topics they care about

Media Appearances

Carrie has no verified media appearances

Work History

3-2025
PR Communications Media Strategist at Peet's Coffee
2022 - 2025
Managing Director Marketing and Communications at Kingmakers of Oakland
2020 - 2021
Founding Team Member and Director of Program Development at New Movement to Redress Racial Segregation
2017 - 2018
Interim Executive Director at Wagstaff Media & Marketing
2014 - 2016
Director, Communications and Social Media at Williams-Sonoma, Inc.

Education

BA from University of Pennsylvania
2018 - 2020
Master of Science - MS from Fairleigh Dickinson University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Oakland, California, United States Job Level : Junior Designation : PR Communications Media Strategist at Peet's Coffee
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Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carrie

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Carrie take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Carrie

Personality Compatibility


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