Carrie Lake

Commander
DISC Type : D

Fractional Chief Communications Officer, PR and Executive Positioning at Carrie Lake Creative, LLC

Falls Church, Virginia, United States

Overview

Carrie Lake is a strategic communications leader specializing in translating complex strategies into actionable narratives for C-suite executives, particularly within global technology and DoD innovation sectors. A graduate of Arizona State University and George Mason University, she is often described by colleagues as an exceptionally talented, creative, and strategic thinker.

Carrie is a vocal advocate for women in business, actively collaborating with women-owned firms and participating in discussions on female entrepreneurship. She recently took a meaningful break from her career to provide end-of-life care for a loved one, demonstrating a deep commitment to family.

Unique fact: While at the Professional Services Council, she transformed an unprofitable magazine into a profitable publication generating over $100,000 in annual revenue.

Personality Overview

Risk-Taker

Impact-Driven

Strong-Willed

They are very proud of what they do.  More than the product, they care about the effectiveness of the product. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Executive Messaging
Her core focus is advising senior leaders on clarifying strategic direction and communicating with precision during periods of significant change and uncertainty.
DoD Innovation
She has extensive experience in the B2B and B2G defense innovation and technology space, helping organizations align stakeholders around shared priorities.
Female Entrepreneurship
Actively supports and collaborates with women-owned businesses and has participated in panels for organizations like Washington Women in Public Relations about starting an agency.

Media Appearances

Carrie has no verified media appearances

Work History

8-2022
Fractional Chief Communications Officer, PR and Executive Positioning at Carrie Lake Creative, LLC
1-2017 - 9-2022
Senior Leader, Corporate Communications at Unisys
4-2016 - 12-2016
Senior Account Director at BRG Communications
12-2010 - 3-2016
Marketing & Communications Lead (Media Relations, Brand) at Booz Allen Hamilton
4-2006 - 12-2010
Director of Communications at Professional Services Council

Education

Master's degree from Arizona State University
1994 - 1998
Bachelor's degree from George Mason University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Falls Church, Virginia, United States Job Level : Leadership Designation : Fractional Chief Communications Officer, PR and Executive Positioning at Carrie Lake Creative, LLC
URL has been copied!

Insights For Selling To Carrie

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Hold your ground without indulging in one-upmanship

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carrie is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carrie

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Carrie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Carrie take some risk or not?

  • The risks don’t matter much to them.

You And Carrie

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.