Carson York

Energizer
DISC Type : I

Senior Director, NA Consumer Direct Marketing at Nike

Portland, Oregon, United States

Overview

Carson has no verified overview

Personality Overview

Believer

Imaginative

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Carson has no verified topics they care about

Media Appearances

Carson has no verified media appearances

Work History

6-2022
Senior Director, NA Consumer Direct Marketing at Nike
11-2020 - 6-2022
Senior Director, NA Brand Management - Kids at Nike
10-2018 - 11-2020
Category Marketing Director, Digital Brand, North America at Nike
1-2013 - 3-2013
Graduate Teaching Fellow at University of Oregon
6-2011 - 8-2011
Brand Positioning Intern at Nike SPARQ

Education

2011 - 2013
Master of Science (M.S.) from University of Oregon
2008 - 2011
Bachelor of Science (B.S.) from University of Oregon

More Information

Social Presence :

Prographics :

Exp : 7 Location : Portland, Oregon, United States Job Level : Senior Designation : Senior Director, NA Consumer Direct Marketing at Nike
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Insights For Selling To Carson

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carson is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Carson

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Carson move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Carson take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Carson

Personality Compatibility


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