Carson York in

Carson York

Energizer · DISC type I
Senior Director, NA Consumer Direct Marketing at Nike
📍 Portland, Oregon, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
7 Years
Current Role
Senior Director, NA Consumer Direct Marketing
Job Level
Senior
Location
Portland, Oregon, United States
Personality Overview

How Carson shows up

Believer
Imaginative
Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships. They are always positive and upbeat, so take their promises with a pinch of salt.

Priorities

Topics Carson cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2022
Senior Director, NA Consumer Direct Marketing
Nike
11-2020 - 6-2022
Senior Director, NA Brand Management - Kids
Nike
10-2018 - 11-2020
Category Marketing Director, Digital Brand, North America
Nike
1-2013 - 3-2013
Graduate Teaching Fellow
University of Oregon
6-2011 - 8-2011
Brand Positioning Intern
Nike SPARQ
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2011 - 2013
Master of Science (M.S.)
University of Oregon
2008 - 2011
Bachelor of Science (B.S.)
University of Oregon
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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