Deirdre Toner

Observer
DISC Type : ci

GM US Specialty Sales at Amazon Web Services (AWS)

San Francisco Bay Area, United States

Overview

Deirdre Toner is a Go-to-Market Executive at AWS with over 25 years of experience leading global sales teams. She specializes in scaling multi-billion-dollar businesses with deep expertise in data, analytics, machine learning, and Generative AI, focusing on helping customers leverage the power of their data.

She is a passionate advocate for Women in Technology, frequently speaking on the topic. Deirdre is proud of initiatives that introduce young girls to technology in a fun way and has stated she has never felt more included as a woman in tech than at AWS.

She believes Generative AI creates new career paths in tech for people with skills in creativity, storytelling, and communication, not just deep STEM backgrounds.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Agentic AI Strategy
Her recent posts show a strong focus on how early adoption of Agentic AI can accelerate business strategies and provide a competitive edge.
Enterprise GenAI
Emphasizes that Generative AI is a game-changer for enterprises, helping accelerate the modernization of their core data platforms to unlock new value.
Global GTM Strategy
Has extensive experience running go-to-market for multi-billion-dollar businesses at scale, with responsibilities for both P&L and strategic planning.

Media Appearances

Deirdre has no verified media appearances

Work History

1-2024
GM US Specialty Sales at Amazon Web Services (AWS)
1-2023 - 2-2024
Managing Director Global Data GTM at Amazon Web Services (AWS)
3-2019 - 1-2023
Director Global Analytics Go-to-Market at Amazon Web Services (AWS)
11-2017 - 12-2018
SVP at DataStax
3-2015 - 1-2016
SVP Worldwide Sales and Services at ClearStory Data

Education

Deirdre has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Francisco Bay Area, United States Job Level : Senior Designation : GM US Specialty Sales at Amazon Web Services (AWS)
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Insights For Selling To Deirdre

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Deirdre is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Deirdre

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Deirdre move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Deirdre take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Deirdre

Personality Compatibility


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