John Ackerly

Enthusiast
DISC Type : i

CEO & Co-Founder at Virtru

Washington, District of Columbia, United States

Overview

John Ackerly is the CEO and Co-Founder of Virtru, a data privacy company. His career blends private equity experience at Blackstone and Lindsay Goldberg with public service as a policy advisor at The White House and the U. S. Department of Commerce. He holds an MBA from Harvard Business School.

Outside of his executive role, John identifies as a husband, dad, and teammate. He is a vocal advocate for privacy and is passionate about building a strong company culture, bringing his entire team together for annual innovation summits and hackathons in Washington, D. C.

He co-founded Virtru with his brother, Will Ackerly, a former cloud security architect at the National Security Agency (NSA).

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Data Control
His stated mission is to give people and organizations simple and powerful control of their data everywhere, which is the core focus of his company, Virtru.
Cybersecurity Innovation
He actively supports the tech community by organizing events like the DMV Rising conference for innovators, disruptors, and investors in the cybersecurity space.
Global Tech Policy
He has a background in policy at the White House and highlights how leaders in Ukraine and Taiwan are driving innovation while under threat.

Media Appearances

John has no verified media appearances

Work History

1-2013
CEO & Co-Founder at Virtru
7-2010
Affiliate Partner at Lindsay Goldberg
6-2008 - 6-2010
Investor at Providence Equity Partners
6-2006 - 7-2008
Investor at The Blackstone Group
6-2002 - 6-2004
Director of the Office of Policy and Strategic Planning at U.S. Department of Commerce

Education

2004 - 2006
MBA from Harvard Business School
1997 - 1999
MLitt from University of Oxford

More Information

Social Presence :

Prographics :

Exp : 21 Location : Washington, District of Columbia, United States Job Level : Leadership Designation : CEO & Co-Founder at Virtru
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can John take some risk or not?

  • They can take some low-probability risks if needed.

You And John

Personality Compatibility


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