Carter Rabasa

Commander
DISC Type : D

Head of Developer Relations at Box

Seattle, Washington, United States

Overview

Carter leads Developer Relations at Box, leveraging over 20 years of experience from roles at IBM, DataStax, and Twilio. He is a passionate advocate for developers, focusing on the intersection of AI and web development. Colleagues describe him as creative, goal-oriented, and having a phenomenal pulse on the developer community. He holds an MBA from Texas McCombs.

Based in the Pacific Northwest, Carter is a husband and father of two who is deeply embedded in the local tech scene. He is the lead organizer for the CascadiaJS conference and the SeattleJS meetup. In his spare time, he is an angel investor, supporting developer-centric startups through his group, 200 OK Ventures.

Interesting fact: Carter actively fosters a love for technology in his family, and a project to get his young daughter laptop stickers for her coding achievements went viral within the tech community.

Personality Overview

Impact-Driven

Decisive

Candid & Clear

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They respond better to strong and respectful interactions.

Topics They Care About

AI Agent Development
His recent work at IBM and Box, along with conference talks and social media posts, focuses heavily on building applications with AI agents and sandboxes.
Developer Community
He is the lead organizer for major developer events like the CascadiaJS conference and SeattleJS meetup, demonstrating a long-term commitment to community building.
Democratizing AI
He has given talks on making powerful AI tools and concepts accessible to all web developers, not just large corporations.

Media Appearances

Carter has no verified media appearances

Work History

1-2026
Head of Developer Relations at Box
8-2025 - 1-2026
Head of Developer Relations, Open Agentic Platform (via acquisition) at IBM
11-2023 - 8-2025
Head of Developer Relations at DataStax
4-2023 - 11-2023
Head of Developer Relations at Courier
2-2023
Advisor at Heavybit

Education

2007 - 2009
MBA from Texas McCombs School of Business
1996 - 2000
BS from William & Mary

More Information

Social Presence :

Prographics :

Exp : 23 Location : Seattle, Washington, United States Job Level : Mid-senior Designation : Head of Developer Relations at Box
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Insights For Selling To Carter

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carter is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Carter

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Carter move?

  • If convinced, they can reach decisions quite fast.
  • Can Carter take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Carter

Personality Compatibility


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