Case Mandel

Collaborator
DISC Type : si

VP of Specialty Brands at Swisher

Trinidad, California, United States

Overview

Case Mandel is the VP of Specialty Brands at Swisher and the CEO & Co-Founder of Cannadips. A pioneer in the oral pouch space, he holds patents for long-lasting flavor delivery and has raised over $10M in venture funding. He earned his MBA in Sustainability from Humboldt State University.

Outside of work, Case shows a passion for artisanal food, particularly high-quality, dry-aged beef. He is also an active member of the alternative pouch enthusiast community, engaging in podcasts and discussions to connect with consumers and influencers in the space.

He holds intellectual property for technology that makes flavor in oral pouches last longer than any other product on the market.

Personality Overview

Appreciative

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

Oral Pouch Innovation
As the founder of Cannadips and a patent holder, he focuses on creating novel pouch products containing cannabinoids, caffeine, and nootropics.
Entrepreneurial Ventures
He has a history of building viral brands from the ground up, including Cannadips and Upperdeckys, and successfully raised over $10M in venture capital for his business.
Cannabinoid Industry
He co-founded one of the first licensed cannabis labs in Humboldt County and created the Cannadips brand, demonstrating deep expertise in cannabinoid products.

Media Appearances

Case has no verified media appearances

Work History

9-2025
VP of Specialty Brands at Swisher
5-2023
Chief Executive Officer at Cannadips CBD- Boldt Runners Corp
8-2020
Chairman of the Board at Cannadips CBD- Boldt Runners Corp
6-2016
CEO & Co-Founder at Cannadips USA
6-2017
Board Member and Co-Founder at ARCATA XTRACTS

Education

2013 - 2014
Master of Business Administration (M.B.A.) Sustainability from Humboldt State University
2006 - 2008
Bachelor of Science (BS) from California Polytechnic State University-San Luis Obispo

More Information

Social Presence :

Prographics :

Exp : 9 Location : Trinidad, California, United States Job Level : Senior Designation : VP of Specialty Brands at Swisher
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Insights For Selling To Case

During A Call Or A Meeting

DO's

  • Take time to make them feel comfortable before getting to the main pitch
  • Summarize the key points at the end of the conversation
  • Be visibly appreciative of their actions during your interactions

DONT's

  • Avoid unnecessary confrontation if it arises incidentally
  • Don’t give the impression of being unproven or risky
  • Don’t push them to make decisions very fast, let them take their time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Case is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Case

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Case move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Case take some risk or not?

  • They are unlikely to take many risks.

You And Case

Personality Compatibility


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