Craig Neely

Enthusiast
DISC Type : i

Executive Vice President, Marketing at Swisher

Nashville Metropolitan Area, United States

Overview

Craig has no verified overview

Personality Overview

Story Driven

Optimistic

Amiable & Agreeable

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Craig has no verified topics they care about

Media Appearances

Craig has no verified media appearances

Work History

7-2024
Executive Vice President, Marketing at Swisher
6-2021 - 5-2024
Global Vice President Innovation, Pet Nutrition at Mars Petcare
8-2015 - 6-2021
Senior Vice President Marketing | Chief Marketing Officer, Pet Nutrition North America at Mars Petcare
7-2013 - 8-2015
Vice President Marketing, Pet Nutrition Care & Treats at Mars Petcare
9-2010 - 7-2013
Vice President Marketing, Corona and Corona Light at Crown Imports, LLC

Education

8-2000 - 5-2002
MBA from The University of Chicago Booth School of Business
8-1992 - 4-1996
Bachelor of Business Administration - BBA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 27 Location : Nashville Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President, Marketing at Swisher
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Insights For Selling To Craig

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Craig is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Craig

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Craig move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Craig take some risk or not?

  • They can take some low-probability risks if needed.

You And Craig

Personality Compatibility


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