Casey Ganshirt

Inspirer
DISC Type : id

Head of Marketing at igus Inc.

Plainville, Massachusetts, United States

Overview

Casey Ganshirt is the Head of Marketing at igus Inc. , where she leverages her expertise in go-to-market planning and product marketing. Her background includes managing high-performing teams at Eppendorf and a Bachelor of Science from Rhode Island College, where she developed strong communication skills.

Outside of her professional role, Casey has a passion for cycling and outdoor adventures. She participated in a multi-day ride along the Cape Cod Rail Trail. While in college, she was involved in a service-learning project in Portugal, assisting a nonprofit focused on social impact and human rights.

She once rode the companys all-plastic bicycle on a weekend-long tour of Cape Cod.

Personality Overview

Decisive

Achievment Oriented

Charming & Persuasive

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They don’t mind taking a stand if they believe in something.

Topics They Care About

Product Marketing
Throughout her career at igus and Eppendorf, she has focused on product positioning, messaging, and successful launches to drive revenue growth.
Team Leadership
Her roles consistently involve leading and managing marketing teams, and she frequently posts about team building, creativity, and hiring new talent.
Automation Solutions
Working at igus and attending events like the Automate Show indicates a strong professional focus on new solutions in automation and robotics.

Media Appearances

Casey has no verified media appearances

Work History

12-2024
Head of Marketing at igus Inc.
8-2024 - 12-2024
Head of Product Marketing at Eppendorf
5-2022 - 8-2024
Director of Marketing Management at Eppendorf
1-2020 - 5-2022
Regional Marketing Manager at Eppendorf
11-2018 - 1-2020
Marketing Manager at The CCS Companies

Education

2014 - 2018
Bachelor of Science - BS from Rhode Island College
2014 - 2017
Bachelor of Science - BS from Rhode Island College

More Information

Social Presence :

Prographics :

Exp : 11 Location : Plainville, Massachusetts, United States Job Level : Mid-senior Designation : Head of Marketing at igus Inc.
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Insights For Selling To Casey

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product
  • Clearly address the competitive aspects

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casey is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Casey

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Casey move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Casey take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Casey

Personality Compatibility


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