Casi Brough Murren

Critic
DISC Type : C

VP, FP&A at Utz Brands, Inc.

Hanover, Pennsylvania, United States

Overview

Casi has no verified overview

Personality Overview

ROI Driven

Critic

Precise

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Casi has no verified topics they care about

Media Appearances

Casi has no verified media appearances

Work History

3-2023
VP, FP&A at Utz Brands, Inc.
3-2022 - 3-2023
VP, Sales & Trade Finance at Utz Brands, Inc.
10-2020 - 3-2022
Senior Director of Commercial Finance at Utz Brands, Inc.
8-2011 - 3-2016
Accounting & Auditing Advisor at Stambaugh Ness, PC
5-2007 - 8-2011
Accounting & Auditing Specialist at Stambaugh Ness, PC

Education

2009 - 2010
MBA from York College of Pennsylvania
2006 - 2009
Bachelor's from York College of Pennsylvania

More Information

Social Presence :

Prographics :

Exp : 13 Location : Hanover, Pennsylvania, United States Job Level : Senior Designation : VP, FP&A at Utz Brands, Inc.
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Insights For Selling To Casi

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casi is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Casi

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Casi move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Casi take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Casi

Personality Compatibility


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