Caspar Pritchard

Researcher
DISC Type : Cs

Head of Technology - Fan Systems & Operations at Manchester City Football Club

United Kingdom

Overview

Caspar is the Head of Technology for Fan Systems & Operations at Manchester City Football Club, where he has grown from an IT Support Team Leader. He specializes in enhancing fan experiences through technology, with expertise in Microsoft Power Platform, system integration, and event ticketing. He holds an ITIL v4 Foundation certification.

Based on recommendations, Caspar is consistently described as professional, helpful, knowledgeable, friendly, and pragmatic. He is focused on customer satisfaction and building cohesive, effective teams. His professional interests include major technology companies like IBM and Sky, reflecting a focus on enterprise-level solutions and media technology.

He has progressed through five different roles within the City Football Group, demonstrating significant loyalty and internal growth.

Personality Overview

ROI Seeker

Self-Disciplined

Cost Conscious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Fan Experience Tech
His role as Head of Technology for Fan Systems & Operations is centered on using technology like ticketing and access control to improve the supporter journey.
Microsoft Power Platform
Lists Power Apps, Automate, and BI as key skills and recently shared a certification, showing active engagement with this low-code development ecosystem.
Tech Talent Development
Actively promotes City Football Group's Technology Graduate Scheme, indicating a passion for mentoring the next generation of talent at the intersection of tech and sports.

Media Appearances

Caspar has no verified media appearances

Work History

7-2023
Head of Technology - Fan Systems & Operations at Manchester City Football Club
1-2023 - 6-2023
Senior Operations Manager - Fan and Digital at City Football Group
6-2021 - 1-2023
Senior Systems Architect at City Football Group
7-2018 - 5-2021
Technical Service Delivery Manager at City Football Group
6-2014 - 6-2019
IT Support Team Leader at Manchester City Football Club

Education

1996 - 2001
BSc (Hons) 2.1 from The Manchester Metropolitan University

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Mid-senior Designation : Head of Technology - Fan Systems & Operations at Manchester City Football Club
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Insights For Selling To Caspar

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caspar is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Caspar

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Caspar move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Caspar take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Caspar

Personality Compatibility


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