Cassandra Cross

Wildcard
DISC Type : ics

Enterprise Account Executive at Braze

Chicago, Illinois, United States

Overview

Cassandra is an Enterprise Account Executive at Braze, focused on personalized customer experiences. She previously served as VP at Cronix LLC and has a background as a digital strategist. She recently completed an Executive Development Program with The Chief Marketing Officer Institute at the University of Alabama at Birmingham.

Outside of her tech career, Cassandra is the host of the "How She Got Here" podcast, which amplifies the voices of under-represented professionals in business. She is also a marathon runner, recently completing the Chicago Marathon to raise funds for the American Cancer Society.

She ran the Chicago Marathon in honor of her mother, who lost her battle with brain cancer.

Personality Overview

Requires Proof

Friendly But Slow

ROI Driven

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Women in B2B
Hosts the "How She Got Here" podcast to amplify the voices of women in technology and business and attends events like "Women in B2B".
Customer Engagement
Her role at Braze, a leading customer engagement platform, and her personal headline emphasize creating personalized customer experiences in real-time.
Cancer Fundraising
Ran the Bank of America Chicago Marathon with the American Cancer Society's Team DetermiNation to honor her mother.

Media Appearances

Cassandra has no verified media appearances

Work History

11-2025
Enterprise Account Executive at Braze
2024 - 11-2025
Vice President at Cronix LLC
2024 - 11-2025
Vice President at BigC Experts
2024 - 11-2025
Podcaster at How She Got Here
2022 - 2-2024
Director of Strategic Partnerships & Enterprise Sales at Coalition Technologies

Education

Education details unavailable from UCLA Anderson School of Management
Education details unavailable from UCLA

More Information

Social Presence :

Prographics :

Exp : 11 Location : Chicago, Illinois, United States Job Level : Middle Designation : Enterprise Account Executive at Braze
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cassandra

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Cassandra take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cassandra

Personality Compatibility


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