Cassandra Hackett

Enthusiast
DISC Type : i

Senior Manager, Product Marketing at AVANT Communications

Riverdale, New Jersey, United States

Overview

Cassandra is a Senior Manager of Product Marketing at AVANT, specializing in the cybersecurity sector. Her experience includes managing product portfolios and go-to-market strategies at Owl Cyber Defense and Comodo. She holds a Bachelor of Science in Business Administration from Bryant University.

She has a keen interest in bringing new technologies to market, frequently sharing and promoting product launches and industry advancements through webinars and online events.

Unique fact: Cassandra is certified in Narrative Design by the Product Marketing Alliance, highlighting her expertise in storytelling for products.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Cybersecurity Solutions
Her career has been focused on marketing for cybersecurity firms like Owl Cyber Defense and Comodo, managing portfolios of over 10 solutions.
Go-to-Market Strategy
Responsible for creating product launch materials, sales enablement, and GTM strategies in her previous product marketing roles.
Data Diode Technology
In 2024, she was actively involved in discussing and launching new advancements in the data diode industry while at Owl Cyber Defense.

Media Appearances

Cassandra has no verified media appearances

Work History

11-2024
Senior Manager, Product Marketing at AVANT Communications
1-2023 - 11-2024
Senior Product Marketing Manager at Owl Cyber Defense
12-2019 - 1-2023
Product Marketing Manager at Owl Cyber Defense
12-2017 - 8-2019
Product Marketing Manager at Comodo
6-2017 - 12-2017
Channel Account Manager at Comodo

Education

2013 - 2017
Bachelor of Science in Business Administration from Bryant University
Narrative Design Certified from Product Marketing Alliance

More Information

Social Presence :

Prographics :

Exp : 9 Location : Riverdale, New Jersey, United States Job Level : Middle Designation : Senior Manager, Product Marketing at AVANT Communications
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cassandra

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Cassandra take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cassandra

Personality Compatibility


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