Cassandra is a cybersecurity marketer with nearly 15 years of experience, now leading growth marketing at eSentire. She specializes in creating data-driven campaigns for complex solutions like MDR and CTEM. Holding a Masters degree from Michigan State University, colleagues describe her as organized, driven, and personable.
After over eight years of progressive growth at eSentire, she was recently promoted to Senior Director, a testament to her dedication and impact within the company.
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Experience
12 Years
Current Role
Senior Director, Growth Marketing
Job Level
Senior
Location
Waterloo, Ontario, Canada
Personality Overview
How Cassandra shows up
Candid & Clear
Strong-Willed
Very Quick
They respond better to strong and respectful interactions. They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.
Priorities
Topics Cassandra cares about
Cybersecurity Marketing
Her core focus is translating complex cybersecurity solutions like MDR, DFIR, and CTEM into compelling, high-converting marketing journeys and campaigns.
Growth Strategy
She leads strategy for eSentire's website, content, and campaigns, focusing on building and scaling marketing programs that produce measurable results and drive growth.
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Career
Work history
10-2025
Senior Director, Growth Marketing
eSentire
3-2022 - 10-2025
Director of Digital Marketing
eSentire
1-2020 - 3-2022
Senior Global Marketing Manager
eSentire
5-2017 - 11-2017
Account Director
Jan Kelley
6-2016 - 5-2017
Account Manager
Jan Kelley
In the press
Media appearances
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Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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