Cassandra Knapp, M.A. in

Cassandra Knapp, M.A.

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Senior Director, Growth Marketing at eSentire
📍 Waterloo, Ontario, Canada

Cassandra is a cybersecurity marketer with nearly 15 years of experience, now leading growth marketing at eSentire. She specializes in creating data-driven campaigns for complex solutions like MDR and CTEM. Holding a Masters degree from Michigan State University, colleagues describe her as organized, driven, and personable.

After over eight years of progressive growth at eSentire, she was recently promoted to Senior Director, a testament to her dedication and impact within the company.

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Experience
12 Years
Current Role
Senior Director, Growth Marketing
Job Level
Senior
Location
Waterloo, Ontario, Canada
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Cassandra cares about

Cybersecurity Marketing
Her core focus is translating complex cybersecurity solutions like MDR, DFIR, and CTEM into compelling, high-converting marketing journeys and campaigns.
Growth Strategy
She leads strategy for eSentire's website, content, and campaigns, focusing on building and scaling marketing programs that produce measurable results and drive growth.
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Career

Work history

10-2025
Senior Director, Growth Marketing
eSentire
3-2022 - 10-2025
Director of Digital Marketing
eSentire
1-2020 - 3-2022
Senior Global Marketing Manager
eSentire
5-2017 - 11-2017
Account Director
Jan Kelley
6-2016 - 5-2017
Account Manager
Jan Kelley
In the press

Media appearances

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Education
2012 - 2013
Master of Arts (MA)
Michigan State University
2007 - 2011
Honours Bachelor of Commerce (BComm)
McMaster University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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