Cassandra Knapp, M.A.

Commander
DISC Type : D

Senior Director, Growth Marketing at eSentire

Waterloo, Ontario, Canada

Overview

Cassandra is a cybersecurity marketer with nearly 15 years of experience, now leading growth marketing at eSentire. She specializes in creating data-driven campaigns for complex solutions like MDR and CTEM. Holding a Masters degree from Michigan State University, colleagues describe her as organized, driven, and personable.

After over eight years of progressive growth at eSentire, she was recently promoted to Senior Director, a testament to her dedication and impact within the company.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They prefer to be the ones controlling the conversation or defining the terms. They are not always relationship oriented.

Topics They Care About

Cybersecurity Marketing
Her core focus is translating complex cybersecurity solutions like MDR, DFIR, and CTEM into compelling, high-converting marketing journeys and campaigns.
Growth Strategy
She leads strategy for eSentire's website, content, and campaigns, focusing on building and scaling marketing programs that produce measurable results and drive growth.
AI in Cybersecurity
She has highlighted the importance of earning trust in AI systems through expert validation rather than blind assumption, a key concern in her field.

Media Appearances

Cassandra has no verified media appearances

Work History

10-2025
Senior Director, Growth Marketing at eSentire
3-2022 - 10-2025
Director of Digital Marketing at eSentire
1-2020 - 3-2022
Senior Global Marketing Manager at eSentire
5-2017 - 11-2017
Account Director at Jan Kelley
6-2016 - 5-2017
Account Manager at Jan Kelley

Education

2012 - 2013
Master of Arts (MA) from Michigan State University
2007 - 2011
Honours Bachelor of Commerce (BComm) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Waterloo, Ontario, Canada Job Level : Senior Designation : Senior Director, Growth Marketing at eSentire
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Don't try too hard to forge relationships with them
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cassandra

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cassandra take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cassandra

Personality Compatibility


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