Cassandra Marketos

Enthusiast
DISC Type : i

Freelance Consultant & Advisor at Self

Los Angeles, California, United States

Overview

Cassandra Marketos is a community and content strategist with a unique career path, from being the first employee at Kickstarter to serving as a digital strategist in the Obama White House. She now consults for startups and has a BA from the University of California, Santa Cruz.

Based in Los Angeles, Cassandra is a certified Naturalist, author, and compost artist. She is deeply involved in her local community, leading initiatives to divert food waste and educating people on decay and soil restoration. She also enjoys writing about musicians and campfire cooking.

Unique fact: Cassandra has collaborated with an artist to compost pieces of the Berlin Wall for a museum project.

Personality Overview

Non-Confrontational

Optimistic

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Community Composting
Leads a community compost hub in Los Angeles, consults on compost systems, and has authored a book on the topic, viewing decay as an art form.
Founder Support
Specializes in working with early-stage startups and founders to help operationalize their mission, build community from scratch, and develop their brand.
Digital Community Building
Her experience as Kickstarter's first employee and a White House digital strategist showcases her expertise in starting, scaling, and sustaining online communities.

Media Appearances

Cassandra has no verified media appearances

Work History

9-2019
Freelance Consultant & Advisor at Self
4-2017 - 9-2019
SVP of Community at Kickstarter
10-2017 - 4-2018
VP of Community at Kickstarter
3-2016 - 1-2017
Deputy Director of Digital Outbound at The White House
1-2014 - 1-2016
Executive Director at Dollar a Day

Education

2003 - 2007
Bachelor of Arts (BA) from University of California, Santa Cruz

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Mid-senior Designation : Freelance Consultant & Advisor at Self
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Cassandra

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Cassandra take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Cassandra

Personality Compatibility


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