Mark Beal, MA

Trailblazer
DISC Type : DI

Assistant Professor of Practice in Public Relations at Rutgers University

Toms River, New Jersey, United States

Overview

Mark is an Assistant Professor of Practice at Rutgers University with over 25 years of experience in public relations. He has developed award-winning campaigns for premier brands like Coca-Cola, leveraging major platforms such as the Olympic Games and the Super Bowl. Mark earned his M. A. from Kent State University and his B. A. from Rutgers.

Outside of his professional life, Mark is an avid cyclist, recently completing a 50-mile ride along the Jersey Shore to honor Veterans Day. He enjoys live music and has a keen interest in effective storytelling, both in marketing and in the arts, as seen in his appreciation for singer/songwriter Walker Hayes.

He is a respected thought leader and author of eight books, four of which focus on Generation Z, establishing him as a key expert on their impact on marketing and the workplace.

Personality Overview

Friendly But Fast

Charismatic

Achievement-Oriented

They respond better to a combination of speed and relationship.  They are charming and have the ability to align others behind their decisions. They will fight for you if they come to believe in you.

Topics They Care About

Gen Z Insights
An author of four books and a frequent keynote speaker on Generation Z, focusing on their impact on marketing, media, and the workplace.
Strategic Communications
Leverages 30 years of experience leading PR and marketing campaigns for Fortune 500 companies around high-profile events like the Olympics and Super Bowl.
Career Development
Co-authored the book "Win The Job & Thrive In A Multigenerational Workplace, " focusing on career readiness and success for the next generation of professionals.

Media Appearances

Mark has no verified media appearances

Work History

9-2019
Assistant Professor of Practice in Public Relations at Rutgers University
9-2013 - 8-2019
Part-Time Lecturer, School of Communication and Information at Rutgers University
8-2024 - 8-2025
Executive Director at Global Sports Business MS Program at Rutgers University
1-2024 - 2-2024
Author at Win The Job & Thrive In A Multigenerational Workplace
2-2023 - 3-2023
Author at ZEO: Introducing Gen Z, The New Generation Of Leaders

Education

2014 - 2016
Master of Arts in Journalism & Mass Communication with a concentration in Public Relations from Kent State University
1985 - 1989
Bachelor of Arts in Journalism & Mass Media from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 9 Location : Toms River, New Jersey, United States Job Level : Junior Designation : Assistant Professor of Practice in Public Relations at Rutgers University
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Insights For Selling To Mark

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Display high self-confidence and expect them to have a strong personality.
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mark is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Mark

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Mark move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Mark take some risk or not?

  • They can take risks if necessary.

You And Mark

Personality Compatibility


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