Mark Beal, MA

Mark is an Assistant Professor of Practice at Rutgers University with over 25 years of experience in public relations. He has developed award-winning campaigns for premier brands like Coca-Cola, leveraging major platforms such as the Olympic Games and the Super Bowl. Mark earned his M. A. from Kent State University and his B. A. from Rutgers.

Outside of his professional life, Mark is an avid cyclist, recently completing a 50-mile ride along the Jersey Shore to honor Veterans Day. He enjoys live music and has a keen interest in effective storytelling, both in marketing and in the arts, as seen in his appreciation for singer/songwriter Walker Hayes.

He is a respected thought leader and author of eight books, four of which focus on Generation Z, establishing him as a key expert on their impact on marketing and the workplace.