Cassandra Vinograd

Questioner
DISC Type : c

Senior Editor, International at The New York Times

London, England, United Kingdom

Overview

Cassandra has no verified overview

Personality Overview

Systematic

Not Easily Convinced

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Cassandra has no verified topics they care about

Media Appearances

Cassandra has no verified media appearances

Work History

10-2023
Senior Editor, International at The New York Times
3-2022 - 3-2024
Freelance Editor, Live Team (Ukraine War) at The New York Times
8-2021 - 3-2022
Senior Staff Editor, Opinion at The New York Times
7-2019 - 6-2020
Associate Producer - 60 Minutes at CBS News
10-2016 - 7-2019
Freelance journalist and producer at Journalist and producer

Education

Master of Science (M.S.) from Columbia University - Graduate School of Journalism
B.A. from Northwestern University

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Editor, International at The New York Times
URL has been copied!

Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cassandra

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cassandra take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cassandra

Personality Compatibility


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