Cassandra Ybarra

Observer
DISC Type : ic

Director, Enterprise at GTT

Houston, Texas, United States

Overview

Cassandra Ybarra is a technology leader with over two decades in IT sales and service, currently serving as a Director of Enterprise at GTT. She has a proven track record in direct sales and leadership, is Dare to Lead Trained, and studied General Business at the University of Houston. People who have worked with her describe her as professional and hard-working.

As a passionate womens advocate, Cassandra previously chaired the Women Empowered ERG for the TX-OK Chapter at Lumen Technologies. She also identifies as a business mentor, focusing on building trust and fostering relationships with colleagues, customers, and partners globally.

Unique fact: She thrives on urgency, believing that in the fast-paced tech industry, opportunities must be seized promptly and challenges addressed proactively.

Personality Overview

Curious

Value Driven

Example Seeker

They ask a lot of questions and rely heavily on information and collaterals.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in Networking
Highlights the future of networking by promoting partnerships between GTT, Insight, and NVIDIA to deliver AI-powered, future-defined SD-WAN and SASE solutions.
Women's Advocacy
Identifies as a women's advocate and previously chaired the Women Empowered ERG at Lumen Technologies, showing a clear passion for supporting women in business.
Global Connectivity
Celebrates GTT's Tier 1 global internet backbone ranking, emphasizing the importance of global reach, network reliability, and future-ready digital infrastructure.

Media Appearances

Cassandra has no verified media appearances

Work History

1-2025
Director, Enterprise at GTT
6-2022 - 1-2025
Director, Sales at Lumen Technologies
3-2020 - 12-2024
Chair of Women Empowered ERG | TX-OK Chapter at Lumen Technologies
9-2020 - 5-2022
Director, Client Strategy at Lumen Technologies
10-2019 - 9-2020
Client Partner / Strategic Engagement Group at CenturyLink

Education

General Business from University of Houston

More Information

Social Presence :

Prographics :

Exp : 25 Location : Houston, Texas, United States Job Level : Mid-senior Designation : Director, Enterprise at GTT
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Insights For Selling To Cassandra

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Persuade objectively how your product will help them achieve their goals
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassandra is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Cassandra

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Cassandra move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Cassandra take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Cassandra

Personality Compatibility


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