Sally Rushton

Trailblazer
DISC Type : ID

Head of Marketing at LHV Bank

United Kingdom

Overview

Sally Rushton is the Head of Marketing at LHV Bank, bringing over 20 years of experience in integrated brand, content, and digital marketing. A graduate of Leeds Beckett University, she has led teams at Betfair, Rise at Seven, and Jaywing. Colleagues describe her as an exceptional and creative strategist.

Outside of work, Sally is a passionate advocate for women in leadership and purpose-driven brands. She volunteers as a Career Coach for SmartWorks, helping women gain the confidence to get back into the workforce. To relax and energize, she is an avid fan of spin classes.

She volunteers to give women the confidence and skills needed to return to work.

Personality Overview

Achievement-Oriented

Persuasive

Values Relationships

If they come to believe in your value proposition, they will be your champion.  They like to keep things under control. They are more likely to be open to unproven but exciting technologies.

Topics They Care About

Integrated Marketing
With 20 years of experience, she specializes in integrating brand, content, and digital marketing, describing it as her "jam".
Fintech Brand Building
In her role at LHV Bank, she is focused on building the brand and driving customer growth in the UK's financial services market.
Women in Leadership
A passionate advocate for women in leadership, she volunteers as a career coach for SmartWorks to help women re-enter the workforce.

Media Appearances

LHV Bank appoints Sally Rushton as Head of Marketing | BLD. Featured in Bridging Loan Directory

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LHV Bank Confirms Rushton As Head of Marketing. Featured in Financial IT

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Work History

12-2025
Head of Marketing at LHV Bank
10-2024 - 11-2025
Head of Sports Brand Marketing at Betfair
1-2023 - 8-2024
Head of Client Partnerships at CreateFuture
3-2022 - 8-2022
Strategy Director at Ride Shotgun
2-2021 - 2-2022
Executive Strategy Director at Rise at Seven - GLOBAL CONTENT + SEARCH AGENCY OF THE YEAR

Education

2002 - 2006
Bachelor of Arts (Public Relations) from Leeds Beckett University

More Information

Social Presence :

Prographics :

Exp : 4 Location : United Kingdom Job Level : Mid-senior Designation : Head of Marketing at LHV Bank
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Insights For Selling To Sally

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sally is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sally

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sally move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Sally take some risk or not?

  • They can take risks if necessary.

You And Sally

Personality Compatibility


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