Cassia Pinheiro in

Cassia Pinheiro

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Head of Risk Latam at Adyen
📍 São Paulo, São Paulo, Brazil

As Head of Risk for Latam at Adyen, Cassia Pinheiro has over a decade of experience building the companys risk and compliance framework in the region. She also serves as Co-lead for the Latam region at the Merchant Risk Council, demonstrating her leadership in the payments industry.

Cassia is passionate about technological transformation, speaking on how Adyen uses AI to optimize client performance, reduce fraud, and lower costs. She draws on her long career to contrast todays AI-driven solutions with the manual, paper-based analyses of the past, showing her deep industry perspective.

She recently celebrated her 10-year anniversary at Adyen, tying this personal milestone to the companys launch of its #AdyenUplift social impact program in Latin America.

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Experience
24 Years
Current Role
Head of Risk Latam
Job Level
Mid-senior
Location
São Paulo, São Paulo, Brazil
Personality Overview

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Priorities

Topics Cassia cares about

AI in Fraud Prevention
She recently shared how Adyen is using AI to optimize client performance by maintaining low fraud levels and reducing costs.
Payment Authentication
Actively promotes educational opportunities for merchants to better understand authentication technologies like 3-D Secure and to connect with the market.
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Career

Work history

4-2023
Head of Risk Latam
Adyen
3-2023
Co-lead Latam region
MRC | Merchant Risk Council
1-2019 - 3-2023
Head of Operations Latam
Adyen
1-2018 - 12-2018
Head of Risk and Compliance Latam
Adyen
4-2015 - 12-2018
Risk Manager Latam
Adyen
In the press

Media appearances

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Education
Education details unavailable
FIA Business School
Education details unavailable
FAAP - Fundação Armando Alvares Penteado
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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