Cassia Pinheiro

Observer
DISC Type : ci

Head of Risk Latam at Adyen

São Paulo, São Paulo, Brazil

Overview

As Head of Risk for Latam at Adyen, Cassia Pinheiro has over a decade of experience building the companys risk and compliance framework in the region. She also serves as Co-lead for the Latam region at the Merchant Risk Council, demonstrating her leadership in the payments industry.

Cassia is passionate about technological transformation, speaking on how Adyen uses AI to optimize client performance, reduce fraud, and lower costs. She draws on her long career to contrast todays AI-driven solutions with the manual, paper-based analyses of the past, showing her deep industry perspective.

She recently celebrated her 10-year anniversary at Adyen, tying this personal milestone to the companys launch of its #AdyenUplift social impact program in Latin America.

Personality Overview

Example Seeker

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

AI in Fraud Prevention
She recently shared how Adyen is using AI to optimize client performance by maintaining low fraud levels and reducing costs.
Payment Authentication
Actively promotes educational opportunities for merchants to better understand authentication technologies like 3-D Secure and to connect with the market.
Latin America Risk
As the Head of Risk Latam for Adyen and a co-lead for the MRC in the region, this is her primary area of expertise and leadership.

Media Appearances

Cassia has no verified media appearances

Work History

4-2023
Head of Risk Latam at Adyen
3-2023
Co-lead Latam region at MRC | Merchant Risk Council
1-2019 - 3-2023
Head of Operations Latam at Adyen
1-2018 - 12-2018
Head of Risk and Compliance Latam at Adyen
4-2015 - 12-2018
Risk Manager Latam at Adyen

Education

Education details unavailable from FIA Business School
Education details unavailable from FAAP - Fundação Armando Alvares Penteado

More Information

Social Presence :

Prographics :

Exp : 24 Location : São Paulo, São Paulo, Brazil Job Level : Mid-senior Designation : Head of Risk Latam at Adyen
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Insights For Selling To Cassia

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cassia is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Cassia

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Cassia move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Cassia take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Cassia

Personality Compatibility


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