Catalina Avendaño

Sharpshooter
DISC Type : DC

Marketing Strategist at Seguros Bolívar S.A.

Bogota, D.C., Capital District, Colombia

Overview

Catalina is a Brand and Marketing Manager with over 11 years of experience leading major brands like Coca-Cola and Sanofi across Latin America. She specializes in integrating creativity, customer experience (CX), and AI-driven strategies to generate business impact. She holds an MBA from Esden Business School.



Her campaign work has been recognized with prestigious industry awards, including a Cannes Bronze Lion and an El Dorado Plata for projects with Sanofi.

Personality Overview

Fast But Analytical

ROI Driven

Precise But Practical

They like to stay in control of the negotiation or defining of the terms.  They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Topics They Care About

LATAM Brand Strategy
Has over a decade of experience leading regional strategies for major brands like Coca-Cola and Scotiabank across multiple Latin American markets.
CX & Customer Journeys
Specializes in designing and optimizing omnichannel customer journeys, using CRM tools like Salesforce to enhance acquisition, conversion, and loyalty.
AI-Driven Marketing
Her professional focus includes leveraging AI, data, and technology to create marketing strategies that generate tangible business impact, as stated in her headline.

Media Appearances

Catalina has no verified media appearances

Work History

11-2024
Marketing Strategist at Seguros Bolívar S.A.
1-2023 - 11-2024
General Account Director - CX Client Success Lead at Findasense, a Majorel company
7-2021 - 1-2023
Regional Account Director - CX Client Success, Project Lead at Findasense, a Majorel company
1-2020 - 6-2021
Account Director at The Juju
4-2017 - 1-2020
Project Manager Sr. at J. Walter Thompson Worldwide

Education

2015 - 2016
Master of Business Administration (MBA) from Esden Business School
2016 - 2016
Associate's degree from Istituto Marangoni

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bogota, D.C., Capital District, Colombia Job Level : Junior Designation : Marketing Strategist at Seguros Bolívar S.A.
URL has been copied!

Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Objectively showcase the impact that your product creates
  • Make sure that you circle back fast on any action items, it wins their trust

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Catalina

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • If convinced, they can reach decisions quite fast.
  • Can Catalina take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Catalina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.