Catalina Avendaño in

Catalina Avendaño

Sharpshooter · DISC type DC
Marketing Strategist at Seguros Bolívar S.A.
📍 Bogota, D.C., Capital District, Colombia

Catalina is a Brand and Marketing Manager with over 11 years of experience leading major brands like Coca-Cola and Sanofi across Latin America. She specializes in integrating creativity, customer experience (CX), and AI-driven strategies to generate business impact. She holds an MBA from Esden Business School.

Her campaign work has been recognized with prestigious industry awards, including a Cannes Bronze Lion and an El Dorado Plata for projects with Sanofi.

Read the full overview →
Experience
12 Years
Current Role
Marketing Strategist
Job Level
Junior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

How Catalina shows up

Fast But Analytical
ROI Driven
Precise But Practical

They like to stay in control of the negotiation or defining of the terms. They prefer to move quickly, and expect the same from others. They respond well to strong and respectful communication.

Priorities

Topics Catalina cares about

LATAM Brand Strategy
Has over a decade of experience leading regional strategies for major brands like Coca-Cola and Scotiabank across multiple Latin American markets.
CX & Customer Journeys
Specializes in designing and optimizing omnichannel customer journeys, using CRM tools like Salesforce to enhance acquisition, conversion, and loyalty.
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Career

Work history

11-2024
Marketing Strategist
Seguros Bolívar S.A.
1-2023 - 11-2024
General Account Director - CX Client Success Lead
Findasense, a Majorel company
7-2021 - 1-2023
Regional Account Director - CX Client Success, Project Lead
Findasense, a Majorel company
1-2020 - 6-2021
Account Director
The Juju
4-2017 - 1-2020
Project Manager Sr.
J. Walter Thompson Worldwide
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2016
Master of Business Administration (MBA)
Esden Business School
2016 - 2016
Associate's degree
Istituto Marangoni
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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