Catalina Avendaño in

Catalina Avendaño

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Marketing Strategist at Seguros Bolívar S.A.
📍 Bogota, D.C., Capital District, Colombia

Catalina is a Brand and Marketing Manager with over 11 years of experience leading major brands like Coca-Cola and Sanofi across Latin America. She specializes in integrating creativity, customer experience (CX), and AI-driven strategies to generate business impact. She holds an MBA from Esden Business School.

Her campaign work has been recognized with prestigious industry awards, including a Cannes Bronze Lion and an El Dorado Plata for projects with Sanofi.

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Experience
12 Years
Current Role
Marketing Strategist
Job Level
Junior
Location
Bogota, D.C., Capital District, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Catalina cares about

LATAM Brand Strategy
Has over a decade of experience leading regional strategies for major brands like Coca-Cola and Scotiabank across multiple Latin American markets.
CX & Customer Journeys
Specializes in designing and optimizing omnichannel customer journeys, using CRM tools like Salesforce to enhance acquisition, conversion, and loyalty.
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Career

Work history

11-2024
Marketing Strategist
Seguros Bolívar S.A.
1-2023 - 11-2024
General Account Director - CX Client Success Lead
Findasense, a Majorel company
7-2021 - 1-2023
Regional Account Director - CX Client Success, Project Lead
Findasense, a Majorel company
1-2020 - 6-2021
Account Director
The Juju
4-2017 - 1-2020
Project Manager Sr.
J. Walter Thompson Worldwide
In the press

Media appearances

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Education
2015 - 2016
Master of Business Administration (MBA)
Esden Business School
2016 - 2016
Associate's degree
Istituto Marangoni
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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