Catalina Campillo Hernández

Judge
DISC Type : Dc

Adjunct Faculty Professor – Investment Decision-Making at Universidad de Ciencias Empresariales y Sociales

United States

Overview

Catalina Campillo Hernández is the founder of Tracktion Media, where she implements AI-driven systems to help businesses scale. With over 15 years of experience in Big Four consulting and corporate finance, she specializes in enterprise transformation and intelligent automation. She holds a Master of Technology from the Instituto Tecnológico de Buenos Aires.

Catalina is deeply passionate about financial empowerment, having founded Freenancieras, a platform dedicated to helping women in Latin America achieve financial independence. She is also an adjunct professor teaching investment decision-making and actively pursued a personal goal of becoming a public speaker.

She once led an initiative that cut a companys financial reporting time from seven days down to just one hour.

Personality Overview

Fast But Wary

Objective Thinker

Demanding

They are not always relationship oriented.  They take a lot of pride in personal achievements. They respond better to strong and respectful interactions.

Topics They Care About

AI-Driven Growth
Her company, Tracktion Media, focuses on implementing AI systems that guarantee a return on investment and help founders build scalable companies.
Financial Empowerment
As the founder of Freenancieras, she is on a mission to empower women in Latin America to take control of their finances and build wealth.
Business Scalability
Her professional focus is on helping founders remove themselves as the bottleneck in their business to enable sustainable growth.

Media Appearances

Catalina has no verified media appearances

Work History

3-2025
Adjunct Faculty Professor – Investment Decision-Making at Universidad de Ciencias Empresariales y Sociales
1-2025
Founder & Financial Educator at Freenancieras
6-2022
Founder at Tracktion Media
5-2021 - 2-2024
Client Experience Product Manager at EY
3-2019 - 8-2022
Strategy & Innovation Optimization Management Lead at EY

Education

3-2023 - 12-2024
Master of Technology - MTech from Instituto Tecnológico de Buenos Aires
10-2023 - 11-2023
Digital Platform Strategies from Universidad del CEMA

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Leadership Designation : Adjunct Faculty Professor – Investment Decision-Making at Universidad de Ciencias Empresariales y Sociales
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Catalina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Catalina take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Catalina

Personality Compatibility


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