Catalina Campillo Hernández is the founder of Tracktion Media, where she implements AI-driven systems to help businesses scale. With over 15 years of experience in Big Four consulting and corporate finance, she specializes in enterprise transformation and intelligent automation. She holds a Master of Technology from the Instituto Tecnológico de Buenos Aires.
Catalina is deeply passionate about financial empowerment, having founded Freenancieras, a platform dedicated to helping women in Latin America achieve financial independence. She is also an adjunct professor teaching investment decision-making and actively pursued a personal goal of becoming a public speaker.
She once led an initiative that cut a companys financial reporting time from seven days down to just one hour.
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