Tony Lorenz

Visionary
DISC Type : Ds

Investor and Advisor at Events Venture Group

Wilmette, Illinois, United States

Overview

Tony Lorenz is a founder, CEO, and strategic advisor with over 30 years of experience in the global tech-enabled event and marketing services industry. A graduate of Harvard Business School and a Certified Public Accountant, he specializes in M&A, strategic growth, and scaling companies, having generated over $900M in enterprise value. Colleagues describe him as creative and strategic.

Outside of his extensive corporate and advisory work, Tony has a strong affinity for maritime activities. This interest is professionally recognized through his U. S. Coast Guard certification, reflecting a passion that extends beyond the boardroom into personal pursuits on the water.

Unique fact: Tony holds a 25-ton Master Captain license for U. S. inland, Great Lakes, and near-coastal waters.

Personality Overview

Fast But Thoughtful

Early Adopter

Direct & Assertive

They are very professional in their approach and can weigh multiple perspectives together.  They exhibit a rare combination of being result-oriented but patient at the same time. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Event Industry Growth
His career is dedicated to building, advising, and investing in event management and technology companies like HeadSail, Notified, and Events Venture Group.
Mergers & Acquisitions
He has deep expertise in M&A, having led over 35 buy-side and sell-side deals that generated more than $900 million in enterprise value.
Sports Marketing
As a founding investor and Global Head of Corporate Development at rEvolution, he focuses on scaling the global sports marketing platform.

Media Appearances

Tony has no verified media appearances

Work History

1-2026
Investor and Advisor at Events Venture Group
2025
Board Member at H.I.G. Capital
2022 - 12-2025
Founding Investor | Global Head of Corporate Development | Advisor at rEvolution
2020 - 2022
Global Head of Event Solutions and Strategy at Notified
2019 - 1-2026
Founder at HeadSail

Education

OPM from Harvard Business School
10-2025 - 6-2026
Executive Education from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 34 Location : Wilmette, Illinois, United States Job Level : N/A Designation : Investor and Advisor at Events Venture Group
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't shy away from asking hard questions, but be extra polite
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tony

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tony take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tony

Personality Compatibility


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