Rick Rutherford

Trailblazer
DISC Type : ID

Vice President Industry Outreach at CE21 LLC

Austin, Texas, United States

Overview

Rick Rutherford is the Vice President of Industry Outreach at CE21, with over 30 years of experience serving the association industry. A recognized author and speaker, he specializes in leveraging technology to drive engagement. People who have worked with him describe him as knowledgeable, creative, and tech-savvy, and he holds a degree in Journalism from The University of Texas at Austin.

Outside of his professional life, Rick is a skilled luthier and the owner of Textone Guitars, a company that builds custom instruments. He is also passionate about his community in Central Texas, publicly advocating for better local and state preparedness for natural disasters like flooding.

He owns a custom guitar company, designing and building instruments that blend vintage and modern styles.

Personality Overview

Charismatic

Assertive

Persuasive

They are charming and can persuade others to support their decisions.  They are not against taking risks and can make tough decisions when required.
 They prefer to ensure that they are in control of the situation.

Topics They Care About

Association Technology
His entire career is dedicated to providing technology solutions, like cloud-based SaaS products, to associations and membership organizations.
Thought Leadership
He is a recognized author and speaker in the association space and has directed thought leadership webinar series.
Hybrid Events
He has authored articles on the topic, stating that hybrid events are the "next normal" for associations.

Media Appearances

Rick has no verified media appearances

Work History

8-2021
Vice President Industry Outreach at CE21 LLC
3-2017 - 8-2021
Vice President, Marketing and Strategy at CE21 LLC
12-2012 - 8-2016
Industry Resource Director at YourMembership
1-2010
Owner at Textone Guitars
11-2000 - 12-2012
Co-founder at Affiniscape, Inc.

Education

1974 - 1979
Journalism from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 40 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President Industry Outreach at CE21 LLC
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Insights For Selling To Rick

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Keep your pitch focused on the impact but nurture the relationship too
  • Give them control of the sales process

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rick is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Rick

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Rick move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Rick take some risk or not?

  • If necessary, they will be ready to take risks.

You And Rick

Personality Compatibility


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