Rick Rutherford in

Rick Rutherford

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Vice President Industry Outreach at CE21 LLC
📍 Austin, Texas, United States

Rick Rutherford is the Vice President of Industry Outreach at CE21, with over 30 years of experience serving the association industry. A recognized author and speaker, he specializes in leveraging technology to drive engagement. People who have worked with him describe him as knowledgeable, creative, and tech-savvy, and he holds a degree in Journalism from The University of Texas at Austin.

Outside of his professional life, Rick is a skilled luthier and the owner of Textone Guitars, a company that builds custom instruments. He is also passionate about his community in Central Texas, publicly advocating for better local and state preparedness for natural disasters like flooding.

He owns a custom guitar company, designing and building instruments that blend vintage and modern styles.

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Experience
40 Years
Current Role
Vice President Industry Outreach
Job Level
Senior
Location
Austin, Texas, United States
Personality Overview

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Priorities

Topics Rick cares about

Association Technology
His entire career is dedicated to providing technology solutions, like cloud-based SaaS products, to associations and membership organizations.
Thought Leadership
He is a recognized author and speaker in the association space and has directed thought leadership webinar series.
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Career

Work history

8-2021
Vice President Industry Outreach
CE21 LLC
3-2017 - 8-2021
Vice President, Marketing and Strategy
CE21 LLC
12-2012 - 8-2016
Industry Resource Director
YourMembership
1-2010
Owner
Textone Guitars
11-2000 - 12-2012
Co-founder
Affiniscape, Inc.
In the press

Media appearances

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Education
1974 - 1979
Journalism
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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