Catalina Plata

Evaluator
DISC Type : Cds

Líder de Comunidades at CESA

Capital District, Colombia

Overview

Catalina Plata is a community and growth strategy leader at CESA with over 12 years of experience in business development and marketing across Latin Americas technology and education sectors. She holds a Masters degree in Marketing and Customer Experience from CESA.

She is deeply passionate about fostering leadership and innovation, actively mentoring students and creating impactful learning experiences. Her colleagues describe her as a strategic, responsible, and self-driven leader with a talent for building strong relationships and achieving results through collaboration.

Unique fact: Catalina serves as both the Head of Communities and an Assistant Professor for postgraduate leadership courses at CESA.

Personality Overview

Quality Focused

Fast But Analytical

Thorough Evaluator

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Community Building
Her current role as Head of Communities at CESA and her focus on positioning and fostering loyalty in communities across Latin America highlight this as a core passion.
Leadership Development
She teaches leadership and management skills in a postgraduate program and frequently writes about creating transformative leaders to build a better world.
EdTech & Innovation
With experience in both education and technology sectors, she shows a keen interest in how innovations like AI can transform learning and business.

Media Appearances

¡Le damos la bienvenida a Catalina Plata como nueva líder .... Featured in TikTok

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¡Le damos la bienvenida a Catalina Plata como nueva líder de comunidades en el CESA!. Featured in Facebook

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Work History

6-2025
Líder de Comunidades at CESA
5-2025
Profesora Asistente Posgrado at CESA
1-2025
Profesora Asistente Posgrado at CESA
7-2024
Education Mentor - Centro de Emprendimiento e Innovación Sabana CEIS at Universidad de La Sabana
2-2025 - 6-2025
Business Development Manager Latam at ZenduIT

Education

7-2022 - 6-2024
Magíster en Dirección de Marketing con énfasis en Dirección de la Experiencia de Cliente CX from CESA
7-2023 - 6-2024
Magíster en Dirección de Marketing y Gestión Comercial from ESIC Business & Marketing School

More Information

Social Presence :

Prographics :

Exp : 2 Location : Capital District, Colombia Job Level : N/A Designation : Líder de Comunidades at CESA
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Insights For Selling To Catalina

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catalina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Catalina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Catalina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Catalina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Catalina

Personality Compatibility


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