Catalina Ramírez Peña is the Senior Brand Development Manager for Home Care at Colgate-Palmolive. An experienced business administrator from Universidad Icesi, she specializes in mass consumer marketing, innovation, and brand strategy, with a career defined by progressive growth within the company.
Her professional journey includes a significant international assignment in Basel, Switzerland, where she served as the Brand Manager for Whitening for the European Division.
Catalina Ramírez Peña
Senior Brand Development Manager Home Care at Colgate-Palmolive
Cali Metropolitan Area, Colombia
Overview
Topics They Care About
Brand Development
Her career at Colgate-Palmolive has been focused on managing and growing major brands across the Home Care, Oral Care, and Whitening categories in different regions.
International Careers
She successfully completed a temporary assignment in Switzerland as a Brand Manager for the European Division, showcasing her adaptability in global markets.
Consumer Marketing
Her core expertise is in developing strategies and growth plans for mass-market consumer brands like Fabuloso and Ajax within the Andean region and Europe.
Media Appearances
Catalina has no verified media appearances
Work History
2-2025
Senior Brand Development Manager Home Care at Colgate-Palmolive
5-2024 - 2-2025
Brand Manager Whitening Europe Division at Colgate-Palmolive
6-2023 - 7-2024
Brand Manager Fabuloso & Ajax Andean Region at Colgate-Palmolive
12-2017 - 12-2018
Marketing Intern Personal Care at Colgate-Palmolive
Education
2013 - 2018
Administrador de Empresas from Universidad Icesi
Bachelor's degree from Colegio Bolivar
More Information
Social Presence :
Prographics :
Exp : 3
Location : Cali Metropolitan Area, Colombia
Job Level : Middle
Designation : Senior Brand Development Manager Home Care at Colgate-Palmolive
