Catarina Gonçalves Conceição

Editor
DISC Type : CS

Gerente de categoria de compras at PepsiCo

São Paulo, São Paulo, Brazil

Overview

Catarina is an experienced event and procurement manager with a history at major companies like PepsiCo and Nestlé. She specializes in the end-to-end organization of conventions, medical congresses, and incentive campaigns. Colleagues describe her as proactive, dedicated, and a high-performance professional with a degree in Social Communication.

Outside of her professional role, Catarina is a proud dog owner to her pet, Paçoca. She values a positive work culture and has shared her appreciation for PepsiCos pet-friendly office days, bringing Paçoca to work with her.

During the pandemic, she successfully adapted to virtual formats, humorously noting she became an "excellent Artistic Director" for digital events.

Personality Overview

Fact-Driven

Self-Disciplined

Slow Buyer

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Corporate Event Management
Her entire career at Nestlé and PepsiCo has focused on organizing large-scale events, from medical congresses to sales conventions and product launches.
Strategic Procurement
Her roles involve complex negotiations and contracting with suppliers, agencies, and vendors for events and marketing campaigns.
Digital Event Production
She has highlighted her experience adapting to and directing digital events, a key skill developed during the pandemic.

Media Appearances

Catarina has no verified media appearances

Work History

4-2023
Gerente de categoria de compras at PepsiCo
10-2021 - 3-2023
Coordenadora Compras - Eventos at PepsiCo
9-2019 - 9-2021
Coordenadora de Eventos e Incentivos at PepsiCo
5-2017 - 9-2019
Coordenadora de Eventos Freelancer at MEI (Microempreendedor Individual)
1-2006 - 4-2017
Especialista de Eventos at Nestlé Health Science

Education

1999 - 2002
Bacharel em Comunicação Social from Universidade Ibirapuera

More Information

Social Presence :

Prographics :

Exp : 23 Location : São Paulo, São Paulo, Brazil Job Level : N/A Designation : Gerente de categoria de compras at PepsiCo
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Insights For Selling To Catarina

During A Call Or A Meeting

DO's

  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Use a presentation with information before getting into a live product walkthrough
  • Use phrases like 'results based on data', 'measurable proof', 'X% growth' etc.

DONT's

  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catarina is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Catarina

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Catarina move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Catarina take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Catarina

Personality Compatibility


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