Catarina Randow

Inquirer
DISC Type : cd

CEO and owner at Korvhantverk Kåröd AB

Stockholm, Stockholm County, Sweden

Overview

Catarina is a hospitality industry expert with over 25 years of experience in hotel distribution, revenue management, and operations. She holds a BA in Business and is a Certified Board Member. People who have worked with her often describe her as a knowledgeable expert with a genuine interest in customer success.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Hospitality Tech
Actively helps tech startups like Demand Calendar grow and has deep expertise in hotel systems (PMS, CRS). She is a strong believer that technology can help hotels better understand their data.
Hotel Distribution
A core area of her 25+ year career, she has held roles like VP of Revenue & Distribution and frequently speaks on the topic, focusing on optimizing channels and managing costs.
Sustainable Food
She is the CEO and owner of Korvhantverk Kåröd, a family-run business making premium ecological and local charcuteries on the island of Orust, which opened in 2023.

Media Appearances

Catarina has no verified media appearances

Work History

4-2011
CEO and owner at Korvhantverk Kåröd AB
8-2017
Strategic Partnerships at Demand Calendar
1-2017
CEO and Founder at Roddit
1-2023 - 2-2025
Board Member at Destination Bokenäset
5-2018 - 1-2023
CEO at MBRFLIX

Education

1990 - 1994
Marketing from Växjö University
1992 - 1993
BA Business from Edinburgh Napier University

More Information

Social Presence :

Prographics :

Exp : 13 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : CEO and owner at Korvhantverk Kåröd AB
URL has been copied!

Insights For Selling To Catarina

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catarina is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Catarina

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Catarina move?

  • Their decision making speed is somewhere in the middle.
  • Can Catarina take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Catarina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.