Caterina Balzan

Critic
DISC Type : C

Brand Marketing Lead, ENT Europe at Stryker

London, England, United Kingdom

Overview

Caterina is the Brand Marketing Lead for ENT Europe at Stryker, responsible for driving marketing strategy across the UK and Nordics. With nearly a decade of both clinical and commercial experience in the medical field, she holds a bachelors degree from the Università degli Studi di Milano.

She has a professional interest in the evolution of training and presentations, holding certifications in "Converting Face-to-Face Training into Digital Learning" and "Designing a Presentation. " She also follows the World Economic Forum, suggesting an interest in global trends.

Unique fact: Caterina successfully transitioned from a clinical career as a Senior Theatre Practitioner in Orthopaedics to a strategic commercial role in marketing.

Personality Overview

Critic

Negotiator

Objective Thinker

They don’t appreciate bells and whistles unless backed by data.  They are quite likely to negotiate on pricing or other key terms. They like to take decisions independently and do not seek others' support often.

Topics They Care About

ENT Marketing
As Brand Marketing Lead for ENT Europe, she is directly responsible for developing and executing the marketing strategy for this specific business unit at Stryker.
Medical Technology
Her career has progressed through various roles within the medical device industry, from spine sales to her current focus on ENT products.
Business Development
Her profile highlights a focus on delivering results by developing meaningful client relationships and pursuing new opportunities for business growth.

Media Appearances

Caterina has no verified media appearances

Work History

1-2024
Brand Marketing Lead, ENT Europe at Stryker
5-2022 - 1-2024
Product Marketing Manager ENT - UK & Nordics at Stryker
1-2019 - 7-2022
Sales Representative - Spine at Stryker
1-2018 - 1-2019
Sales Associate - Spine at Stryker
9-2017 - 1-2018
Clinical Specialist - Spine at Stryker

Education

2007 - 2011
Bachelor's degree from Università degli Studi di Milano

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Brand Marketing Lead, ENT Europe at Stryker
URL has been copied!

Insights For Selling To Caterina

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Caterina is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Caterina

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Caterina move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Caterina take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Caterina

Personality Compatibility


Other Stryker Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.