Catherine Booker

Supporter
DISC Type : s

Guest Presenter at Champneys Health Resorts

Dibden Purlieu, England, United Kingdom

Overview

Catherine is a Business Development Manager at AXA Health with over 30 years of experience in sales and marketing, holding a Diploma from The Chartered Institute of Marketing. Colleagues describe her as personable, dedicated, and professional, with a great work ethic and strong skills in new business and relationship management.

Outside her corporate role, Catherine is a dedicated triathlete and a prominent figure in the fitness industry. She is an international presenter, master trainer, and educator for brands like Spinning®, specializing in pilates and yoga, and presents at Champneys Health Resorts.

She uniquely balances a career in corporate insurance with her passion and profession as an international fitness educator and triathlete.

Personality Overview

Procedural

Risk-averse

Slow To Decisions

They are unlikely to become strong champions as they don't prefer pushing other people.  They prefer to follow rules and procedures. They are good and approachable with everyone, internally and externally.

Topics They Care About

Corporate Wellness
Her work at AXA Health and her fitness expertise intersect here. She actively promotes corporate health assessment days and holistic well-being for clients.
Fitness Education
As a Master Trainer and presenter for international fitness brands, she is deeply involved in educating and mentoring other fitness instructors.
Healthcare Awareness
She states that building healthcare awareness is a key part of her strategy at AXA and frequently shares content on topics like cancer care and mental health support.

Media Appearances

Catherine has no verified media appearances

Work History

5-2024
Guest Presenter at Champneys Health Resorts
9-2022
Business Development Manager (Corporate) at AXA Health
3-2016
Presenter & Master Instructor at Mad Dogg Athletics®
1-2015
Digital Marketing, Events, Presenter & Master Instructor at Athleticum
8-2012
Owner & Consultant - Career Profile at Cat Booker Fitness

Education

1994 - 1996
Diploma from CIM | The Chartered Institute of Marketing
1-2024 - 12-2024
Healthcare Products Certification IF7 from Chartered Insurance Institute

More Information

Social Presence :

Prographics :

Exp : 13 Location : Dibden Purlieu, England, United Kingdom Job Level : Middle Designation : Guest Presenter at Champneys Health Resorts
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Show willingness to accommodating their needs or requests
  • If possible, connect them to existing customers

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t rush them to make quick decisions
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Catherine

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Catherine take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Catherine

Personality Compatibility


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