Catherine Bradburn

Observer
DISC Type : ci

Head of Group Brand & Activation at Coventry University Group

Royal Sutton Coldfield, England, United Kingdom

Overview

Catherine has no verified overview

Personality Overview

Example Seeker

Curious

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

2-2025
Head of Group Brand & Activation at Coventry University Group
8-2022 - 2-2025
Head of Group Brand at Coventry University Group
3-2022 - 8-2022
Head Marketing for CU Group at Coventry University Group
1-2018 - 3-2022
Planning Director at Holman Group
9-2014 - 1-2018
Head of Client Services at Holman Group

Education

2007 - 2007
Diploma (Level 4 Qualification) from CAM Foundation
1998 - 2002
BA (Hons) from Coventry University

More Information

Social Presence :

Prographics :

Exp : 19 Location : Royal Sutton Coldfield, England, United Kingdom Job Level : Mid-senior Designation : Head of Group Brand & Activation at Coventry University Group
URL has been copied!

Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Catherine

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Catherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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