Catherine Crookes

Activist
DISC Type : Cd

Senior Scientific Director, Team Specialist at Ashfield MedComms, an Inizio Company

Greater Leicester Area, United Kingdom

Overview

Catherine Crookes is a Senior Scientific Director and Team Specialist at Ashfield MedComms, an Inizio company. She specializes in scientific communications and medical writing, with extensive experience supporting the publication of clinical trial data in fields such as oncology and neurology. She is also a certified Mental Health Champion.

Based on her activities, Catherine appears to be a highly positive and team-oriented leader. She is passionate about creating a supportive work environment and frequently celebrates the successes of her colleagues, encouraging a collaborative and enthusiastic team culture. Her certification as a Mental Health Champion underscores her commitment to workplace well-being.

Catherine holds a certification as a Mental Health Champion, highlighting her dedication to supporting her colleagues well-being.

Personality Overview

Observative

Meticulous

Value Conscious

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

Medical Writing
Her work involves providing medical writing and editing support for manuscripts detailing the results of major clinical trials in oncology and neurology.
Oncology Research
She has contributed to numerous publications on clinical trials for breast cancer treatments, indicating a deep expertise in this therapeutic area.
Clinical Trial Publications
Her professional focus is on bringing clarity to complex scientific data and supporting the communication of scientific breakthroughs from clinical trials.

Media Appearances

Catherine has no verified media appearances

Work History

8-2007
Senior Scientific Director, Team Specialist at Ashfield MedComms, an Inizio Company
2-2003 - 8-2007
Manager Editorial Services at PRIME MEDICA LIMITED

Education

1998 - 2002
Education details unavailable from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 22 Location : Greater Leicester Area, United Kingdom Job Level : Senior Designation : Senior Scientific Director, Team Specialist at Ashfield MedComms, an Inizio Company
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Catherine

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • Their decision making speed is somewhere in the middle.
  • Can Catherine take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Catherine

Personality Compatibility


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