Catherine Crozier

Captain
DISC Type : DS

Vice President Marketing & Communications at Nicola Wealth

Burlington, Ontario, Canada

Overview

Catherine has no verified overview

Personality Overview

Planner & Achiever

Consummate Professional

Output-Driven

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

8-2024
Vice President Marketing & Communications at Nicola Wealth
11-2019 - 8-2022
Senior Director, Strategy, Marketing & Brand Innovation, McCafé, Beverages & Breakfast at McDonald's
5-2018 - 11-2019
Senior Director, Strategy, Marketing & Brand Innovation, McCafé Platform at McDonald's
1-2014 - 5-2018
McCafé Growth Platform Lead, Strategy, Innovation, Marketing & Brand Development at McDonald's
1-2004 - 9-2006
Managing Director, Sponsorship and Community Marketing (Corporate Brand Marketing) at RBC Financial Group

Education

1987 - 1990
Bachelor of Arts from Western University
Marketing Academy 2021: Enabling Digital Transformation from Northwestern University - Kellogg School of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Burlington, Ontario, Canada Job Level : Senior Designation : Vice President Marketing & Communications at Nicola Wealth
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Catherine

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Catherine take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Catherine

Personality Compatibility


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