Catherine-Esther Cowie

Enthusiast
DISC Type : i

Director of Marketing at Erikson Institute

Highwood, Illinois, United States

Overview

Catherine-Esther has no verified overview

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Catherine-Esther has no verified topics they care about

Media Appearances

Catherine-Esther has no verified media appearances

Work History

4-2025
Director of Marketing at Erikson Institute
7-2021 - 4-2025
Assistant Director of Marketing at Erikson Institute
12-2020 - 1-2022
Program Developer + Panel Host at Pacific University
3-2019 - 6-2020
Marketing Manager at 1-800-FLOWERS.COM, INC.
6-2017 - 4-2019
Strategy & Marketing Consultant at Self-Employed

Education

2018 - 2020
Master of Fine Arts - MFA from Pacific University
2008 - 2010
Master from Schulich School of Business - York University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Highwood, Illinois, United States Job Level : Mid-senior Designation : Director of Marketing at Erikson Institute
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Insights For Selling To Catherine-Esther

During A Call Or A Meeting

DO's

  • Maintain high, positive energy and convey confidence
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine-Esther is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Catherine-Esther

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Catherine-Esther move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Catherine-Esther take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Catherine-Esther

Personality Compatibility


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