Catherine Ferguson

Observer
DISC Type : ic

Vice President of Medical Informatics at Salinas Valley Health

Carmel, California, United States

Overview

Catherine has no verified overview

Personality Overview

Assertive

Value Driven

Example Seeker

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Catherine has no verified topics they care about

Media Appearances

Catherine has no verified media appearances

Work History

4-2023
Vice President of Medical Informatics at Salinas Valley Health
4-2015 - 4-2016
Emergency Medicine Physician at TeamHealth
11-2014 - 12-2022
Campus Chief >> Emergency Medicine Physician at Community Memorial Health System
Emergency Medicine Resident at MEDICAL COLLEGE OF WISCONSIN AFFILIATED HOSPITALS, INC

Education

2007 - 2011
Doctor of Medicine - MD from Eastern Virginia Medical School
2001 - 2005
Bachelor's degree from Duke University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Carmel, California, United States Job Level : Senior Designation : Vice President of Medical Informatics at Salinas Valley Health
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Insights For Selling To Catherine

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Catherine is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Catherine

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Catherine move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Catherine take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Catherine

Personality Compatibility


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